Efficient buying & frequency control
Maximise your ad spend with our audience-reach-percentage (ARP)-based optimisation and omnichannel retargeting, and achieve the ideal balance between precision and reach.
- Our Demand Side Platform
- Omnichannel Programmatic Advertising
- Digital Out of Home
Channels
Digital Out-of-Home
Harness the power of data-driven insights to captivate on-the-go audiences.
What is DOOH?
Using real-time data, these digital billboards and screens display contextually relevant ads to audiences in public places in an unobtrusive way.
Why advertise on DOOH?
DOOH’s visually engaging nature makes it ideal for standing out in high-traffic locations. And like any other digital channel, it integrates seamlessly with your omnichannel campaigns.
The advantages of using our platform
DOOH advertising on our platform gives marketers access to more premium outdoor inventory and sophisticated targeting tools to help ensure your digital ads are reaching the right audience at the right time.
Scale audiences across premium channels
Access premium DOOH inventory and engage audiences through strategic screen, venue, and geotargeting, all powered by our efficient ARP optimisation.
Impactful and accurate insights
Measure your success with detailed analytics, brand lift studies, and comprehensive attribution, further understanding DOOH’s role in your marketing mix.
Integrating DOOH in your omnichannel campaign gives you access to:
Case Studies
DOOH success stories
WhatsApp sees 87% uplift in reach in DOOH campaign
Using The Trade Desk’s proprietary Audience Reach Percentage (ARP) targeting, WhatsApp elevated its DOOH spend and reach precision.
- %
- uplift in reach for ARP beyond nontargeted baseline
- %
- of budget allocated to audience optimised screens