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Our platform

The leading demand-side platform for data-driven advertising

Reach relevant audiences on the open internet, drive growth, and prove your impact.

One platform. Endless possibilities.

Advanced data-driven tools to help you plan, execute, and measure your programmatic advertising campaigns, so you can maximise the value of every single impression — all within a simple self-serve experience.

  • A woman in a blue blouse smiles while looking at her phone during an outdoor gathering with friends.

    Audience-first, data-driven targeting

    Identify your most valuable customers and discover the best ways to reach them and others like them using first- and third-party data and our durable identity framework.

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    Premium omnichannel inventory

    Buy the best of the open internet with access to premium inventory at scale — across channels — backed by granular quality monitoring tools.

  • A man in a kitchen with a towel over his shoulder smiles while using his phone near fresh vegetables.

    AI-driven decisioning and optimization

    Our AI analyzes up to 15 million ad opportunities each second to help you optimize campaigns in real time with more flexibility and control.

  • A person uses a laptop on a wooden table with a credit card placed nearby.

    Outcome-based measurement

    See how marketing drives impact across the funnel — from awareness to conversion — while keeping media spend aligned with your business goals. 

    Trusted by the world’s biggest brands and agencies.

    Because we don’t own media. We just help you buy it better.

    Objective and unbiased

    Because we don’t own or operate media, we can help you objectively prioritise inventory that drives better performance for your campaign

    Open and interoperable

    Choose your preferred solutions from the industry’s largest marketplace of data, measurement, brand safety, and inventory providers.

    Transparent and flexible

    Get full visibility and more control over your campaigns, your data, and where your ads are placed, with the flexibility to adjust strategies in real time to meet your unique goals.

    Don’t just take our word for it.

    See how our innovative platform and leadership are being recognised across the industry.

    • Frost & Sullivan logo

      The Trade Desk has been recognized as the leader in Frost & Sullivan’s Frost Radar™️: Demand-Side Platforms 2025

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    • What IDC’s Retail Media Study Reveals About The Trade Desk’s Impact

      IDC MarketScape: Worldwide Connected TV Advertising Platforms 2025 Vendor Assessment

      Read more
    • The Trade Desk recognized in Gartner’s 2023 Ad Tech Guide

      The Trade Desk recognised in Gartner’s 2023 Ad Tech Guide

    • The Trade Desk named a leader in The Forrester Wave™: Omnichannel Demand-Side Platforms

      The Trade Desk named a leader in The Forrester Wave™: Omnichannel Demand-Side Platforms

    • What IDC’s Retail Media Study Reveals About The Trade Desk’s Impact

      What IDC’s retail media study reveals about The Trade Desk’s impact

      Read more

    We innovate so you can grow

    Discover what sets us apart from other media buying platforms.

    We make it easier to unify your media buying across channels in a single platform. We have scaled access to the best ad inventory on the open internet, giving you more opportunities to connect with your customer while they’re consuming their favourite content.

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    As the preferred DSP for CTV, we partner with major ad-supported streaming services across the globe — giving you access to millions of viewers on premium content, including live sports and high-profile events.

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    We’re partnering industrywide to set a new standard for identity on the open internet through Unified ID 2.0 and EUID, so you can scale your audiences and measure campaigns more effectively.

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    We designed our industry-leading AI to work with you, not in place of you. Just enter your campaign inputs and our AI will help you uncover your most valuable impressions, helping you maximise performance — and your time.

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    Access data from the largest marketplace of the world’s biggest retailers to target high-value audiences and connect your omnichannel media buys to sales and ROI. 

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    Our robust marketplace of data and measurement solutions makes it easier to connect with your most valuable audiences more effectively and measure results that matter for your brand.

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    Tailor our platform to meet your business goals, whether you’re an advertiser, publisher, or partner.

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    Ready to take your digital advertising approach further? We are.

    Contact us to find the right solution to start using our platform.

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