Connected TV Advertising
The rise of Connected TV viewership is creating new ways for advertisers to reach their target audiences―combining the impact of TV with the precision of digital.
Built by experts, for experts.
The Trade Desk is proud to offer a robust tech stack built by an agile engineering team that ships code weekly. Our product offering is a reflection of our industry-leading strategy for shaping the way media is bought and sold.
The Trade Desk powers buyers across the globe by offering an integrated feature set that includes:
Omnichannel targeting
Shepherd customers down the funnel across channels and strategies
Data Management Platform
Gain insights about your audiences with lookalike modeling and more
Enterprise™ APIs
Build on our platform to enhance your offering
My Reports
Best-in-class reporting yields rich, actionable data
Audio Advertising
Music goes where other media can’t—on your commute, at the gym, or at the office—making it the ideal place to share personal and tailored brand messages. For the first time, brands can target audiences based on the music they’re listening to, delivering contextually relevant messages like never before.
Cross-Device Targeting and Tracking
We’ve partnered with the leaders in cross-device data to bring you a holistic solution based on deterministic and probabilistic matching capabilities. Select the partner or multiple partners that are right for you based on their regional coverage, graph size, device types, and more.
Data Management Platform (DMP)
Our fully integrated data management platform (DMP), partnerships with leading data providers, and exclusive access to The Data Alliance are some of the leading reasons the largest cross-device advertisers in the world rely on The Trade Desk.
Enterprise™ APIs
Builders are always welcome at The Trade Desk. Enterprise, The Trade Desk's open platform APIs was engineered with customization in mind. Through your integration with Enterprise, you have the power to build your business harnessing the power of our technology.
Household IP Targeting
As part of your prospecting budget, target new users within your retargeting pool’s circle of influence. Household Extension allows you to expand targeting to every device on a user’s IP address.
Mobile Advertising
The Trade Desk has been named to AlwaysOn worldwide OnMobile Top 100 for “disrupting the establishment and creating viable business models for the mobile marketplace.” Leverage our platform to maximize your mobile and cross-device campaign performance using the targeting and bid factor techniques that ensure you reach and engage customers across channels.
Native Advertising
Enrich the user experience by adding value to site content with native ads that can be easily measured using the same KPIs you rely on for display, in addition to branding.
Open Market - Omnichannel Real-Time Bidding
Before the Internet, we all used to watch the same TV networks, read the same newspapers, and subscribe to a few niche magazines. But now we seek out specialized content across tons of sites, apps, devices and platforms. Even though your customers are no longer in the same place, there’s a way to reach them all. It’s called the Open Market.
Political Targeting
With an audience as diverse as the American voting population, the granular detail that comes standard in The Trade Desk's Platform offers a powerful advantage to political campaign managers as they try to deliver effective messages to their constituencies.
Video Advertising
Video on an RTB platform — that's great. Video on a true omnichannel RTB platform — that's incredible. Easily manage your video campaigns to reach the right viewer with an ad that is delivered in-view, on-target, and in the right context with The Trade Desk.
Private Marketplace (PMP)
Advertisers access the Private Market by invitation only. With our platform, you can buy from the publisher of your choice, and easily manage all your deals while layering on all the same real-time targeting and brand-safety measures you use in Open Market auctions.
Futures Market: Programmatic Guaranteed
While real-time auctions are efficient, sometimes you need guaranteed delivery set up in advance. Now you have an alternative. Set up guaranteed direct deals with any publisher partner, and negotiate and finalize those deals with ease. Guaranteed.