Built by experts, for experts.

The Trade Desk is proud to offer a robust tech stack built by an agile engineering team that ships code weekly. Our product offering is a reflection of our industry-leading strategy for shaping the way media is bought and sold.

The Trade Desk powers buyers across the globe by offering an integrated feature set that includes:

Omnichannel targeting

Shepherd customers down the funnel across channels and strategies

Data Management Platform

Gain insights about your audiences with lookalike modeling and more

Enterprise APIs™

Build on our platform to enhance your offering

HD Reporting

Best-in-class reporting yields rich, actionable data

See TV differently with Connected TV

What if you could get all the benefits of advertising on TV, but with more control over who sees your ads and how often? With Connected TV (CTV), you can serve up your ads at the right time, the right number of times – so your audience doesn’t tune out. Plus, get real-time results that help you optimize campaigns faster.

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Audio Advertising

Music goes where other media can’t—on your commute, at the gym, or at the office—making it the ideal place to share personal and tailored brand messages. For the first time, brands can target audiences based on the music they’re listening to, delivering contextually relevant messages like never before.

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Mobile Advertising

The Trade Desk has been named to AlwaysOn worldwide OnMobile Top 100 for “disrupting the establishment and creating viable business models for the mobile marketplace.” Leverage our platform to maximize your mobile and cross-device campaign performance using the targeting and bid factor techniques that ensure you reach and engage customers across channels.

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Native Advertising

Enrich the user experience by adding value to site content with native ads that can be easily measured using the same KPIs you rely on for display, in addition to branding.

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Video Advertising

Video on an RTB platform — that's great. Video on a true omnichannel RTB platform — that's incredible. Easily manage your video campaigns to reach the right viewer with an ad that is delivered in-view, on-target, and in the right context with The Trade Desk.

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Inventory & Marketplaces

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Data Management Platform (DMP)

Our fully integrated data management platform (DMP), partnerships with leading data providers, and exclusive access to The Data Alliance are some of the leading reasons the largest cross-device advertisers in the world rely on The Trade Desk.

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Cross-Device Targeting and Tracking

We’ve partnered with the leaders in cross-device data to bring you a holistic solution based on deterministic and probabilistic matching capabilities. Select the partner or multiple partners that are right for you based on their regional coverage, graph size, device types, and more.

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Enterprise API™

Builders are always welcome at The Trade Desk. Enterprise API, The Trade Desk's open platform APIs was engineered with customization in mind. Through your integration with Enterprise API, you have the power to build your business harnessing the power of our technology.

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Certified Service Providers

Ready to get started with The Trade Desk but don’t have in-house expertise? Learn how one of our certified service providers can help.

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Koa™ Artificial Intelligence

Today, you have more data at your disposal than ever before. But all that information only has value if you know how to analyze it and apply it to your campaigns. Do you know where to start? With Koa, you don’t have to. Our powerful predictive engine scans our platform’s sprawling data set — nearly nine million impression opportunities every second — to help make your campaigns more accurate and efficient.

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Planner

Access to data has changed the way you reach audiences with your digital campaigns. Yet media planning has largely stayed the same — budgets are handed down to digital teams, and data often only comes into the picture after a campaign has already launched. Planner changes all that, using data-driven insights from our AI engine, Koa, to help you create pre-optimized campaigns before you spend a single dollar.

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Reach out today for a demo of The Trade Desk, or to discuss custom strategies and solutions for your campaigns.

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