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FEATURES

Planner

Generate, launch, and analyze all your programmatic media plans in one place

Access to data has changed the way you reach audiences with your digital campaigns. Yet media planning has largely stayed the same — budgets are handed down to digital teams, and data often comes into the picture later in the process.

Planner changes all that, using data-driven insights from our AI, Koa, to help you create pre-optimized campaigns before you spend a single dollar. Start with your goal, add your must-have campaign parameters through our intuitive interface, and Planner will show you the smartest way to spend your budget. So you can use data to inform your campaigns, not the other way around.

What is Planner?

Planner pre-optimizes your campaigns, so they perform better out of the gate. You provide parameters like budget, goals, dates, and geos. Planner provides the rest, identifying your highest-value audiences, suggesting the most efficient way to allocate your budget, and developing custom ad groups that are ready to go live with the push of a button.

What is Planner?

Planner pre-optimizes your campaigns, so they perform better out of the gate. You provide parameters like budget, goals, dates, and geos. Planner provides the rest, identifying your highest-value audiences, suggesting the most efficient way to allocate your budget, and developing custom ad groups that are ready to go live with the push of a button.

Smart planning starts with data

Maximize your reach and discover new opportunities with Planner’s AI-driven audience insights and inventory recommendations.