Activating DOOH on The Trade Desk enables you to reach your most relevant audience using a wide range of signals – and measure the impact across all screens as part of a full omnichannel strategy.
WHY PROGRAMMATIC DOOH?
MAP AND TARGET SCREENS YOUR AUDIENCE IS MOST LIKELY TO SEE
Use advanced targeting tools, signals, and capabilities to find and engage your audience on the most relevant screens – in real time.
APPLY AUDIENCE REACH PERCENTAGE (ARP) TO OPTIMISE YOUR DOOH SPEND
As the day progresses and audience dynamics change, ARP can help you allocate your budget – so that your message shows on the most relevant screens to reach your target audience – all in real time.
REACH YOUR MOST RELEVANT AUDIENCE WITH ARP
Dynamic Audience Assessment
Categorises screens by audience relevance, updated every three hours for daily and weekly cycles.
Spend Optimisation
Allocates budget to high-performing screens for optimal use of spend.
Delivery Assurance
ARP operates on a waterfall model to guarantee ad delivery in full.
Enhanced Audience Relevance
Increases the probability of reaching your most relevant audience.
HOW TO INTEGRATE DOOH INTO AN OMNICHANNEL STRATEGY
Use DOOH ads to expand brand awareness or aim to influence purchase decisions at key points in your audience’s day.
MEASURE AND ATTRIBUTE YOUR AD SPEND WITH DOOH
Measure the real impact of your DOOH advertising strategies by tying offline and online user journeys together.
- Online Conversion Attribution – Reveal effective DOOH buys through conversion paths.
- Offline Measurement – Measure DOOH impact via foot traffic and sales attribution.
Ready to activate data-driven digital out-of-home? To get started, contact your account manager.