Cross-Device Targeting and Measurement

Deliver relevant, personalized messaging across the entire user journey

Reaching the right customers at the right time is a priority for any marketer. But there are only so many opportunities to target your messaging on a single device. And as people access media on more and more screens, delivering a holistic brand experience is a must.

With our cross-device targeting and measurement products, you can deliver your ads to the right audience on the right devices — the right number of times. Plus, gain greater insight into the customer journey by analyzing which devices and browsing environments lead to the most conversions.

What is Cross-Device Targeting and Measurement?

Our cross-device targeting tools match multiple devices and channels to a unique ID, so you can serve up relevant ads when and where they’ll be most impactful. Our measurement tools let you analyze those interactions to learn how to create the ideal customer journey.

Reach more of your audience on more devices than ever before

We’ve partnered with leaders in cross-device data to bring you a holistic solution based on deterministic and probabilistic matching capabilities. 

Access a marketplace of premium providers. Select the partner or partners that are right for you based on their regional coverage, graph size, device types, and more.

Triple your reach with Koa. Don’t know which provider to choose? Let Koa Identity Alliance do it for you. In a recent platform-wide test, Koa nearly tripled audience reach compared to using a single cross-device partner.

Analyze the entire customer journey. See which ads perform well on which devices, including Connected TV, desktop, and mobile. Plus, capture – and get credit for – conversions you would have otherwise missed.