Consumers are telling us that connected TV (CTV) is part of their daily lives. In fact, for a large majority of American viewers streaming has become the core means of ‘watching TV’ — as 80 percent of TV viewers say they view either subscription services, ad-supported services, or virtual MVPDs (vMVPDs) weekly or more often. Additionally, cord-cutting is no longer a trend among the young or tech-savvy, it’s quickly becoming a norm.
Download The Future of TV Report: Connected TV and linear TV move closer together for more insights into U.S. TV viewers and advertisers.
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