Add premium TV to your programmatic playbook
Technology has changed the way people watch TV. Now we’re changing the way you reach audiences with your ads. CTV brings the advantages of programmatic to TV advertising, helping you connect with a highly engaged audience wherever they’re watching.
- Data-driven targeting. Use first- and third-party data to reach your most valuable audiences on every screen – just like with your digital campaigns.
- Better measurement. Track the impact of your CTV campaigns with digital and traditional metrics, including video completion rates and gross rating points.
- Smarter retargeting. Re-engage viewers within households across streaming devices, computers, tablets, and mobile phones.
- Premium inventory. Run your ads alongside popular TV shows and movies, in front of an audience that’s fully invested.
Smart homes meet smarter marketing
Learn how August Home – a smart lock and video doorbell manufacturer – opened the door to brand new audiences by running targeted ads live during an NCAA championship football game.
Go far beyond broadcast TV
Find out how CTV on Hulu gives marketers more creative flexibility, precision, and attribution – while delivering a more personalized, interactive experience for its viewers.