Think beyond linear. The time is now for Connected TV.

With streaming viewership and available impressions sharply rising, agile brands and marketers are upping their investment in Connected TV. But the benefits go far beyond reach. Connected TV can also help you unify your ad buys across linear and streaming with smarter measurement and more control over who sees your ads and how often.

Bring the data and insights of digital to your TV campaigns

Three quarters of our biggest advertisers already run Connected TV ads through our platform. Why? Because it brings the targeting and measurement capabilities of programmatic to your TV campaigns, helping you reach a bigger audience and fully understand performance.

  • Data-driven targeting. Use first- and third-party data to reach your most valuable audiences on every screen – just like with your other digital campaigns.
  • Unified measurement. Track the impact of your campaigns with digital and traditional metrics, including gross rating points and online/offline sales.
  • Precise frequency control. Control how often you show your ads so audiences have the best experience possible.
  • Premium inventory. Run your ads on major network and cable providers around the world.

What’s driving the recent surge in Connected TV?

Watch our CEO Jeff Green explain why the move from linear to Connected TV is accelerating at an unprecedented rate — and why it’s not just a short-term trend.

Complement your linear strategy with Connected TV

Read “The Modern TV Buyer’s Playbook” to discover how you can get more flexibility, precise frequency control, and deeper insights with Connected TV. 

Get in touch with our sales team to learn more about advertising with Connected TV.

Add premium TV to your programmatic playbook

Technology has changed the way people watch TV. Now we’re changing the way you reach audiences with your ads. CTV brings the advantages of programmatic to TV advertising, helping you connect with a highly engaged audience wherever they’re watching.

  • Premium inventory. Run your ads alongside popular TV shows and movies, in front of an audience that’s fully invested.
  • More control. Determine how many times a viewer sees your ads across all their connected devices.
  • Better measurement. Track the impact of your CTV campaigns with digital and traditional metrics, including video completion rates.

Marketing the big screen on every screen

To drive awareness for its client's new film, Omnicom Media Group used CTV to expand its campaign’s unique reach among movie enthusiasts throughout Europe.

READ THE CASE STUDY

Get in touch with our sales team to learn more about advertising with Connected TV.

Add premium TV to your programmatic playbook

Technology has changed the way people watch TV. Now we’re changing the way you reach audiences with your ads. CTV brings the advantages of programmatic to TV advertising, helping you connect with a highly engaged audience wherever they’re watching.

  • Data-driven targeting. Use first- and third-party data to reach your most valuable viewers on every screen – just like with your digital campaigns.
  • Better measurement. Track the impact of your CTV campaigns with digital and traditional metrics, including video completion rates.
  • Smarter retargeting. Re-engage viewers within households across streaming devices, computers, tablets, and mobile phones.
  • Premium inventory. Run your ads alongside popular TV shows and movies, in front of an audience that’s fully invested.

Expanding audiences beyond broadcast TV

Learn how a global skincare company raised brand awareness by using our platform to buy CTV inventory directly from myTV SUPER in Hong Kong.


READ THE CASE STUDY

Smart homes meet smarter marketing

Learn how August Home – a smart lock and video doorbell manufacturer – opened the door to brand new audiences by running targeted ads live during an NCAA championship football game.

Get in touch with our sales team to learn more about advertising with Connected TV.

Check out our Insights page for the latest CTV content.

Read More

Interested in advertising on Connected TV? Get in touch with our sales team today to learn more.

Contact Us