Think beyond linear. The time is now for Connected TV.

With streaming viewership and available impressions sharply rising, agile brands and marketers are upping their investment in Connected TV. But the benefits go far beyond reach. Connected TV can also help you unify your ad buys across linear and streaming with smarter measurement and more control over who sees your ads and how often.

Bring the data and insights of digital to your TV campaigns

Three quarters of our biggest advertisers already run Connected TV ads through our platform. Why? Because it brings the targeting and measurement capabilities of programmatic to your TV campaigns, helping you reach a bigger audience and fully understand performance.

  • Data-driven targeting. Use first- and third-party data to reach your most valuable audiences on every screen – just like with your other digital campaigns.
  • Unified measurement. Track the impact of your campaigns with digital and traditional metrics, including gross rating points and online/offline sales.
  • Precise frequency control. Control how often you show your ads so audiences have the best experience possible.
  • Premium inventory. Run your ads on major network and cable providers around the world.

What’s driving the recent surge in Connected TV?

Watch our CEO Jeff Green explain why the move from linear to Connected TV is accelerating at an unprecedented rate — and why it’s not just a short-term trend.

Complement your linear strategy with Connected TV

Read “The Modern TV Buyer’s Playbook” to discover how you can get more flexibility, precise frequency control, and deeper insights with Connected TV. 

Get in touch with our sales team to learn more about advertising with Connected TV.

BRING THE CONTROL AND FLEXIBILITY OF DIGITAL TO YOUR TV CAMPAIGNS

Three quarters of our biggest advertisers already run Connected TV ads through our platform. Why? Because it brings the targeting and measurement capabilities of programmatic to your TV campaigns, helping you reach a bigger audience and fully understand performance.

  • Unified measurement. Track the impact of your campaigns in real time, including reach, frequency and spend by publisher.
  • Frequency control. Control how often you show your ads, so audiences have the best experience possible.
  • Premium inventory. Run your ads on major network and cable providers around the world.

Connected TV helps McDonald’s drive awareness with mobile gamers

Learn how the world’s largest fast-food chain restaurant pivoted to Connected TV during the pandemic and connected with more of its most valuable audiences.

Connected TV Resources:

One-sheets

Want to learn how Connected TV can help you reach highly engaged audiences in your region? Download the one-sheet for your country below:

Videos

Get up to speed with the latest topics in Connected TV. 

Get in touch with our sales team to learn more about advertising with Connected TV.

Bénéficiez du contrôle et de la flexibilité du digital dans vos achats TV

Les trois quarts de nos annonceurs les plus importants utilisent déjà notre plateforme pour diffuser leurs publicités Connected TV. Pourquoi? Pour profiter du ciblage et des capacités de reporting que permet le programmatique. Vous pouvez désormais atteindre une audience plus large tout en comprenant mieux la performance de vos publicités TV.

  • Reporting unifié. Mesurez l'impact de vos campagnes en temps réel, que ce soit le reach, la fréquence ou les investissements par publisher.
  • Capping sur-mesure. Contrôlez la fréquence de diffusion de vos publicités et proposez ainsi une expérience optimale à votre audience.
  • Inventaire Premium. Diffusez vos publicités sur les plus grands broadcasters et FAI à travers le monde.

Grâce à la Connected TV, McDonald's renforce sa notoriété auprès des joueurs sur mobile

Découvrez comment la plus grande chaîne mondiale de restauration rapide s'est recentrée sur la Connected TV durant la pandémie pour renforcer son lien avec son cœur de cible

Supports sur la Connected TV:

Fiches Explicatives

Envie de savoir comment la Connected TV peut vous aider à cibler une audience fortement engagée dans votre région? Téléchargez la fiche dédiée à votre pays ci-dessous.

Vidéos

Devenez un expert de la Connected TV. 

CONTACTEZ NOTRE ÉQUIPE COMMERCIALE POUR EN SAVOIR PLUS SUR LA PUBLICITÉ CONNECTED TV.

Bring the data and insights of digital to your TV campaigns

Three quarters of our biggest advertisers already run Connected TV ads through our platform. Why? Because it brings the targeting and measurement capabilities of programmatic to your TV campaigns, helping you reach a bigger audience and fully understand performance.

  • Data-driven targeting. Use first- and third-party data to reach your most valuable audiences on every screen — just like with your other digital campaigns.
  • Unified measurement. Track the impact of your campaigns with digital and traditional metrics, including reach and frequency.
  • Precise frequency control. Control how often you show your ads so audiences have the best experience possible.
  • Premium inventory. Run your ads on major network and cable providers around the world.

Complement your linear strategy with Connected TV

Read “The Modern TV Buyer’s Playbook” to discover how you can plan your TV strategy across screens and gain incremental reach with Connected TV.

Raising brand awareness with premium streaming video

Find out how an international whisky producer uses private marketplace deals through iQIYI in Taiwan.

READ THE CASE STUDY

Expanding audiences beyond broadcast TV

Learn how a global skincare company raised brand awareness by using our platform to buy Connected TV inventory directly from myTV SUPER in Hong Kong.

READ THE CASE STUDY

Get in touch with our sales team to learn more about advertising with Connected TV.

Check out our Insights page for the latest CTV content.

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