Connected TV Advertising

Binge-watchers, cord cutters, on-demand streamers—there are entire groups of TV viewers that advertisers can’t reach with traditional TV commercials. That’s where Connected TV (CTV) comes in.

The rise of Connected TV viewership is creating new ways for advertisers to reach their target audiences―combining the impact of TV with the precision of digital.

With Connected TV through The Trade Desk, U.S. advertisers can now target, measure, and retarget TV-viewing households.

It’s still television. But now, it’s more than you’ve ever imagined.


With CTV audience targeting, you can be sure your marketing dollars are going towards your most valuable viewers. Use first- or third-party data, just like you do with your digital campaigns, to serve ads on the biggest screen in the home.


Measure the impact of your CTV campaigns with both digital and traditional metrics, including video completion rate (VCR) and gross rating points (GRPs). Plus, see the end-to-end customer journey, from viewing a TV commercial to making the purchase.


Activate a full-funnel, omnichannel strategy against individual households—retarget the viewers of your CTV commercial across their devices, including laptops, tablets, and mobile phones.

Check our CTV Guide to learn more.