Integration will allow advertisers to increase their addressable audience pool
NEW YORK and LOS ANGELES – February 6, 2019 – SpotX, a leading global video advertising and monetization platform, is integrating with The Trade Desk’s unified ID solution. This combined effort is an advanced solution to improve user match rates across the digital advertising ecosystem to increase the addressable audience pool. This is available at no cost to the digital advertising industry at large through The Trade Desk’s global cookie footprint.
Adoption of the free unified ID solution allows all parties across the supply chain (SSPs, DSPs, DMPs and data providers) to utilize The Trade Desk’s cookie footprint to increase their own cookie coverage across the global independent internet.
As audience-based advertising continues to become a priority for marketers, many media buyers are looking for ways to efficiently reach their intended audience for maximum ROI.
“Unified ID is one of the clear leaders in web-based identity and will help advertisers more accurately get in front of that coveted addressable audience while increasing their overall reach and ultimately driving revenue, which is why we’ve chosen to partner with The Trade Desk on this initiative,” said Kelly McMahon, SVP of global demand operations at SpotX. “The scale of The Trade Desk’s global cookie footprint made it a priority for SpotX to participate, and we’re excited to be among the first video SSPs to optimize this technology.”
“SpotX is an integral player in the digital video and OTT supply landscape and we are proud that they have adopted the unified ID solution,” said Tim Sims, SVP of Inventory Partnerships, The Trade Desk. “The continued implementation of the unified ID solution by many in the industry demonstrates our shared desire to fix this very solvable problem, and create a better ad experience for everyone.”
SpotX is the leading global video advertising platform that enables media owners and publishers to monetize premium content across desktop, mobile and connected TV devices. As a modern ad server with programmatic infrastructure, data enablement, and monetization solutions for OTT, outstream, and addressable TV, SpotX gives media owners and publishers the control, transparency, and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. SpotX also provides advertisers with a direct pipeline to premium supply and innovative solutions for optimizing media efficiency, reach, and audience targeting. With best-in-class technology purpose-built for video, SpotX’s holistic, brand-safe solution is employed by some of the largest media owners and publishers in the world including fuboTV, Microsoft Casual Games, Newsy, Samba TV, Sling TV, Vudu and partners with a variety of different companies within the digital video ecosystem including comScore, DoubleVerify, Integral Ad Science, JW Player, MediaMath, MOAT, Nielsen, Oracle, and more.
Headquartered in Denver, SpotX has nearly 600 employees in 25 offices worldwide including Amsterdam, Chicago, Hamburg, London, Los Angeles, Milan, New York, Paris, San Francisco, Singapore, Stockholm, Sydney, and Tokyo. In October 2017, RTL Group completed its 100% acquisition of SpotX which is currently combining its business with smartclip, a sister company. Learn more at www.spotx.tv and follow @SpotX on Twitter and LinkedIn.
About The Trade Desk, Inc.
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, and LinkedIn.