Sacha Berlik

Managing Director of Europe


Sacha Berlik is Managing Director at The Trade Desk. In his role, he oversees development and retention of the company’s clientele for its service territories in Europe, the Middle East, and Africa (EMEA).

Most recently, Berlik was the General Manager of DataXu’s European operations. Prior, he founded mexad, which grew to six offices across the globe before being acquired by DataXu in 2011. Before mexad, Berlik co-founded the Western-European Operations of Oridian (now Lycos), and ActiveAgent (now goldbachmedia), one of the first pan-European ad networks. He also built the online presence for one of Germany’s largest private televisions stations, SAT1.

Berlik holds a B.A. in Business Administration from the Free University of Berlin where he published his thesis, "TV and Internet - Will the Complement be a Competitor?” He is based in Cologne, Germany.