Our leadership team's vision is to change the way advertising is bought and sold.
Board of Directors
Chief Executive Officer, Founder & Chairman
Jeff Green is the Founder, CEO and Chairman of the Board of The Trade Desk, Inc., a technology company that empowers buyers of advertising through data-driven decisioning. Hundreds of billions of impressions are bought on The Trade Desk platform every year by leading agencies and brands.
Following a successful IPO in 2016 (NASDAQ: TTD), the company’s stock rose 231 percent in its first year as a public company. The company employs almost 700 people in over 10 countries around the world. Since 2012, the company has experienced a compound average growth rate (CAGR) of 138 percent.
Green built The Trade Desk as a second-generation demand-side platform, positioning it at the center of digital advertising’s trading future by offering efficient, transparent technology. Among the first programmatic ad partners of Facebook’s ad exchange, Apple, Spotify, Comcast, and CBS, The Trade Desk has been recognized by Business Insider, Crain’s, Deloitte, Forbes, Fortune, Glassdoor and others as both fast-growing and one of the best places to work. In 2015, Forbes named The Trade Desk one of the top 10 ‘America’s Most Promising Companies.’
The American Marketing Association named Green one of the ‘4 under 40’ emerging marketing leaders and California State University Channel Islands recognized him as 2017 Technology Leader of the Year. Green and co-founder Dave Pickles were also named 2017 Entrepreneurs of the Year by Ernst & Young.
A recognized digital marketing and advertising expert, Green regularly appears in national media, including Bloomberg TV, Business Insider, CNBC, Fox Business, NPR and The Wall Street Journal, among others. In 2017, Green appeared on 60 Minutes to share data with consumers about how to avoid fake news.
Prior to The Trade Desk, Green founded AdECN, which he built in 2004 as the world’s first online advertising exchange. As COO, he led all strategy, product, and business development. AdECN was acquired by Microsoft in 2007 and Green spent two years at Microsoft Online Services Division overseeing all reseller and channel partner business, including ad monetization for Facebook, MSNBC, MSN, Fox Sports, and others.
Green has also played a leadership role in the digital advertising industry, serving on the Networks and Exchanges Quality Assurance Guidelines Committee for the Internet Advertising Bureau (IAB), leading working groups that established rules and best practices for acquiring inventory, and setting data transaction standards.
Green has served on the boards of several advertising and technology companies in the U.S. and Europe and served as an advisor to multiple companies including AppNexus, a technology platform based in New York City.
Green and The Trade Desk have done work for hundreds of non-profits, including Water.org, The Charity Defense Council, Thorn, and Not Impossible. For two years Green served as Chairman of the Board for a non-profit school he started in Southern California.
Green resides in Ventura County, California.×
Chief Technology Officer & Founder
As Chief Technology Officer, Dave Pickles oversees all engineering, product innovation and data science at The Trade Desk, a technology company that empowers advertising buyers through data-driven, real-time decision-making. The Trade Desk’s robust technology offers marketers unparalleled audience scale and reach to connect with their consumers, evaluating nearly 9 million ad impressions and quadrillions of permutations across the internet every single second. Hundreds of billions of ads are bought on The Trade Desk platform every year by leading agencies and brands around the world.
Pioneers of real-time bidding technology, Dave and Jeff Green founded The Trade Desk in 2009. Following a successful IPO in 2016 (NASDAQ: TTD), the company’s stock rose 231 percent in its first year as a public company. The Trade Desk employs over 800 people in 12 countries across North America, Europe and Asia Pacific and has been recognized by Business Insider, Crain’s, Deloitte, Forbes, Fortune, Glassdoor and others as a fast-growth company that is consistently named a best place to work. The Trade Desk was ranked #2 on Glassdoor’s Best Software Companies to Work for in 2018.
A recognized expert on programmatic advertising technology, Dave is regularly featured in the media, including Forbes, VentureBeat, eWeek and SiliconANGLE and speaks at industry events like Traction. Dave and co-founder Green were named Entrepreneurs of the Year by Ernst & Young in 2017.
Dave has spent his entire career building real-time internet delivery systems. In 2007, Dave joined AdECN, the ad exchange acquired by Microsoft. Dave’s team built the complete federated exchange in less than seven months, enabling real-time bidding and performance testing of 30B daily impressions. The architecture Dave crafted remains effectively unchanged today.
Prior to AdECN, Dave was a senior engineer at internet telephony startup, CallWave, Inc., where he was involved in building all back-end components of the system, including client session management services, telephone call handling services, customer registration services, B2B integrations with all major telephone carriers, and complex database systems, such as a custom billing and CRM system.
Dave received a B.S. in Computer Science from the University of California, Santa Barbara. He lives in Ventura County, California with his wife and children.
Chief Strategy Officer
As Chief Strategy Officer for The Trade Desk, Stempeck oversees the company’s relationships with agencies, advertisers and strategic partners. Stempeck specializes in educating marketers about the evolving world of digital advertising, and helping them develop online marketing strategies for clients.Recently, Stempeck led The Trade Desk's Connected TV (CTV) initiatives. As TV viewership rapidly moves to over-the-top (OTT) devices, Stempeck has advanced The Trade Desk’s product efforts with TV networks and advertisers. From Q4 2016 to Q4 2017, CTV spend on The Trade Desk platform increased 535 percent.
A recognized digital marketing and advertising expert, Stempeck is regularly featured in media, including Adweek, Ad Age, Broadcasting & Cable and TechCrunch, and speaks at leading industry events such as Advertising Week, dmexco and Programmatic I/O, among others. Stempeck has also been named one of Adweek’s Young Influentials, recognized as one of the publication’s “10 Rising Tech Stars.”
Stempeck serves on the Board of Directors for the Ad Council and is an Advisory Board Member for Advertiser Perceptions.
Stempeck has spent the majority of his career in online media. He started his career as a political journalist with E&E Publishing on Capitol Hill, and launched E&E’s online video division in 2006 before receiving an MBA degree from the Kenan-Flagler Business School at the University of North Carolina.
Stempeck also worked for Unilever in brand management on the Dove brand, and at Bain & Company, the strategy consulting firm. At Bain & Co., he advised Fortune 500 clients in the retail and pharmaceutical sectors on their digital marketing strategies, and also worked for Bain’s private equity practice.
Stempeck lives in Los Angeles with his wife and two children.×
Chief Financial Officer
In his role at The Trade Desk, Paul Ross leads the finance and accounting functions from the company's headquarters in Ventura, California. Ross has worked in accounting and finance for more than eighteen years, earning his CPA license while at PriceWaterhouseCoopers LLP in the 1990s. He previously helmed financial operations at Camarillo-based ABB Product Group Solar, then known as PowerOne.
Ross holds an undergraduate degree from the University of California at Los Angeles and earned his MBA at the University of Southern California.×
Chief Legal Officer
Vivian Yang brings to her role as Chief Legal Officer of The Trade Desk over 20 years of legal experience in media and technology. Prior to joining The Trade Desk, Ms. Yang served as Chief Administrative Officer and General Counsel of RealD, a NYSE-listed company that develops and licenses 3D and other visual technologies globally. Before RealD, Ms. Yang was SVP & General Counsel for CityGrid Media, a digital advertising network owned by IAC. She was SVP, Business Affairs, Finance and Administration of the Global Media Group at Time Warner, and has held senior positions with eCompanies and Sony Pictures. Ms. Yang started her legal career at Latham & Watkins after receiving her JD from Georgetown University. Prior to her legal career, Ms. Yang was a CPA with KPMG.×
Chief Marketing Officer
As CMO of The Trade Desk, Susan oversees all aspects of the company’s marketing including branding, product marketing, creative design, digital media, content development and PR. She brings a strong track record of strategic marketing leadership and a passion for building brands across the media, technology and consumer sectors.
Named to the 2018 list of Forbes’ The World’s Most Influential CMOs, Susan is a recognized expert at the forefront of marketing’s digital transformation. Susan is regularly featured in media including The Wall Street Journal, Forbes, Reuters, and Adweek. She is also a frequent speaker at industry conferences including CES, Forbes CMO Summit, and AdvertisingWeek NY.
Before joining The Trade Desk, Susan served as EVP and Chief Marketing Officer of global fashion brand Tory Burch, where she led a customer-centric, omnichannel, and global digital transformation of all brand communications.
Prior to Tory Burch, Susan was the founding executive and GM of Bloomberg’s Media Distribution division, which she built into a highly profitable global content business. In addition, Susan has held marketing leadership roles at Bloomberg.com, Yahoo!, Gap Inc., and Walmart.com.
Additionally, Susan serves on the Board of Directors for Cision Ltd. (NYSE: CISN) and the CMO Advisory Board for Ridge Ventures, an early-stage venture capital firm. She is also committed to mentoring the next generation of business leaders through being a W.O.M.E.N. in America mentor, a member of the Women’s Forum of New York, and presenter at Deloitte’s Next Generation CMO Academy.
Susan received a B.A. in economics from Carleton College and an MBA from Harvard Business School. In her spare time, she enjoys traveling and all sports, especially golf.
Chief Talent Officer
As Chief Talent Officer for The Trade Desk, Shelley Zajic leads the global talent acquisition organization to further the company’s significant growth goals. Shelley has a strong passion for maintaining the very special culture at The Trade Desk in the U.S. and around the world. She brings significant global expertise in attracting, developing, training and retaining top talent including the design and implementation of total rewards and employee experience programs.
A recognized expert on talent acquisition and retention, Shelley has been featured in NBC News, HR Magazine, and other leading media outlets.
Before joining The Trade Desk, Shelley served as Global Head of Human Resources at the Patron Spirits Company, the leading premium spirit brand in the world. She was involved in the acquisition of Patron Spirits Company by Bacardi Ltd. in a $5.1 billion transaction and integration. Shelley brings more than 25 years of human resources, operational, merger and acquisition, and leadership experience. She has previously held human resource leadership roles at Apollo Education Group, Schottenstein Stores Corporation, UnitedHealth Group, and others. Shelley received her Bachelor of Arts from the University of Wisconsin, Milwaukee.
Shelley and her husband live in Ventura and Phoenix.×
Chief People Officer
As Chief People Officer of The Trade Desk, Vina oversees all aspects of the company’s human resource strategy and operations globally. Her team is responsible for developing and managing employee programs to help nurture and grow the special culture at The Trade Desk around the world. Vina brings an impressive background in HR leadership at fast-growth technology companies and a passion for employee development and engagement.
Before joining The Trade Desk, Vina served as Chief People Officer at AI-driven cybersecurity firm Cylance Inc., which was recently acquired by BlackBerry. At Cylance she led the company through rapid growth to be recognized as one of the Great Places to Work in Orange County in 2018. Vina has previously held several other HR leadership roles in the technology sector, including as CHRO at QLogic, VP of HR at EMC, and CHRO at Unicom.
Vina is a member of the National Human Resources Association (NHRA) and the Society for Human Resources Management (SHRM).
Committed to giving back to the community, Vina is a board member of iSanctuary, an internationally-recognized organization that addresses the needs, job training and dignity of sex trafficking survivors through creating ‘purpose’ jewelry. She also serves as a board member for Human Options, an organization that supports domestic violence survivors.
Vina graduated with an M.S. in Organizational Management, with a specialization in HR & Organizational Behavior from Capella University in Minneapolis. Additionally, Vina received her Bachelor of Science in Business Management from Rhode Island College, and Professional HR Certification and HR Management from Roger Williams University.
A mother of two, Vina lives in Southern California with her husband.×
Chief Revenue Officer
As CRO of The Trade Desk, Carson drives the company’s global revenue generation and new client acquisition strategy and operations. He is responsible for scaling The Trade Desk’s business development organization around the world to continue the company’s rapid growth. Carson brings more than 20 years’ experience in the digital media industry, with executive leadership roles in fast-growth environments both in the U.S. and globally.
Before joining The Trade Desk, Carson served as the Chief Revenue Officer of Vevo, a premium global music video and entertainment platform. In this role, he oversaw Vevo’s global sales and marketing functions.
Prior to that, Carson spent six years with The Nielsen Company where he helped spearhead the company’s digital transformation. As CEO, Digital, Carson led Nielsen’s digital and mobile strategy and operations across more than 70 countries.
An accomplished entrepreneur, Carson was previously co-founder and CEO of social media intelligence company, BuzzMetrics, which he sold to Nielsen in 2007. While at BuzzMetrics, Carson helped establish the concept of social media with marketers, including co-founding the Word of Mouth Marketing Association (WOMMA), which is now part of the Association of National Advertisers (ANA).
Carson has also served as an active startup advisor and investor, including as Chairman of Superdata (acquired by Nielsen) and Snaps, and a long-time advisor to millennial news company, Mic, where he also served in an operational capacity as President. His advisory and investment portfolio has also included digital media companies Zefr, Tubular, Flashstock (acquired by Shutterstock), and Pro Football Focus.
A recognized digital media expert, Carson is a frequent speaker at industry events, including Mobile World Congress, Cannes, CES, and others. He regularly appears in national media, including CNN, Wall Street Journal, New York Times, CBS, NPR and Wired, to name a few.
Carson received a B.S. in Business from Georgetown University.×
VP of Total Rewards
Chip Bell is Vice President Total Rewards for the Trade Desk. In his role, Chip is responsible for the design and implementation of the company’s compensation and benefits programs around the world.
Chip has held the same role for three other companies – The Dow Chemical Company, Amgen, and Albemarle, and has also served as a compensation and benefits consultant to more than a dozen other Fortune 1000 companies over the past decade. He is a past member of the Board of Directors of WorldatWork, and he has also been a member of the Conference Board’s Councils on Compensation and Executive Compensation.
Chip is a graduate of Louisiana State Unviversity (Geaux Tigers!) with a major in Accounting/Finance. He and his wife Donna have four children and one grandchild and reside in Westlake Village, California.×
Managing Director of Europe
Sacha Berlik is Managing Director at The Trade Desk. In his role, he oversees development and retention of the company’s clientele for its service territories in Europe, the Middle East, and Africa (EMEA).
Most recently, Berlik was the General Manager of DataXu’s European operations. Prior, he founded mexad, which grew to six offices across the globe before being acquired by DataXu in 2011. Before mexad, Berlik co-founded the Western-European Operations of Oridian (now Lycos), and ActiveAgent (now goldbachmedia), one of the first pan-European ad networks. He also built the online presence for one of Germany’s largest private televisions stations, SAT1.
Berlik holds a B.A. in Business Administration from the Free University of Berlin where he published his thesis, "TV and Internet - Will the Complement be a Competitor?” He is based in Cologne, Germany.×
VP of Strategic Business Development
Mike Blacker is the VP of Strategic Business Development at The Trade Desk, a global demand-side-platform in the $5B real-time bidding industry. In his role, Mike prospects for new strategic clients across various industries and works extensively with existing clients to further embed The Trade Desk platform into their business.
Mike is an adtech veteran with a string of start-up including Infoseek, CBS SportsLine, Epylon/Accenture, ExpertCity/Citrix, AudienceScience, Feeva, Quova and Neustar. Mike was one of the first to sell online ads back in 1996 and has spent his entire career working in various roles around digital advertising, adtech and ad platforms.
Mike graduated from the University of California, Santa Barbara and lives with his family in Ojai, CA.×
GM of France and Belgium
As General Manager for France and Belgium at The Trade Desk, Yann Blat oversees a portfolio of agencies, media teams and aggregators at the cutting edge of digital advertising.
Yann is a veteran of the online advertising industry. He has always been part of technology companies at the service of advertisers, agencies and publishers.
He has built his experience through DoubleClick, Google, Mediamind/Sizmek, Facebook/Atlas.
At The Trade Desk, Yann works with demand-side players to power the most granular audience-based buying platform in the industry.×
RVP of Business Development
Stacy Bohrer is Regional Vice President of Business Development for The Trade Desk, an omnichannel platform in the programmatic industry. In her role as BD lead of The Trade Desk’s Midwestern region, Stacy works with her team to build client relationships with agencies across the market.
Stacy is passionate about partnering with agencies to navigate programmatic and evolve their business models. She established The Trade Desk’s business development function out of Chicago in 2013, quickly building the company’s portfolio and establishing The Trade Desk as the platform of choice among programmatic buyers in the region.
Stacy has worked across all facets of advertising in her career, including roles in display, ad serving, social, and radio. She holds a bachelor’s degree from Kent State University.×
VP Corporate Controller
Cort Carlson is the Vice President Corporate Controller for The Trade Desk. In his role, Cort is a key member of the Finance Leadership team and is responsible for the US and corporate accounting functions.
Cort brings with him over 20 years of accounting and finance experience in the technology and entertainment industries.Previously, Cort served as the SVP, Principal Accounting Officer at Connexity, a technology data-driven marketing solutions company.Prior to Connexity, Cort was the VP, Corporate Controller at United Online, an Internet and e-commerce company.Before joining United Online Cort held various senior positions at THQ, a leading worldwide developer and publisher of interactive entertainment software.
Cort started his career at Grant Thornton LLP where he earned his CPA license after receiving his B.S in Accounting from California State University, Northridge.×
GM of Inventory & Partnerships for EMEA
Dave Castell is GM of Inventory and Partnerships for EMEA, overseeing the region’s strategic partnerships with publishers, broadcasters and platforms across multiple channels including digital, mobile, TV and audio.
Originally a musician, journalist and web designer, Dave has spent nearly two decades at the forefront of the converging digital, mobile and broadcast sectors, working at the cross-section of branded content, entertainment, technology and advertising innovation at some of the world’s biggest media, entertainment and technology players.
At Nokia, Dave led the European Entertainment business in its transformation to MixRadio, then at Microsoft started the Global Brand Partnerships & Marketing function before heading up Global Retail Partnerships for the combined AOL (Verizon/Oath) and Microsoft advertising platforms. Prior to that he led Music, games, technology and mobile for ISP Tiscali, overseeing the rollout of European music downloads and radio, working with major record labels, festivals and rights owners.
Agency side, he held Director positions at venture capital-backed digital production company Tough Cookie and independent agency Big Briefs, producing and advising on ad-funded original digital connected TV content for the leading global broadcasters (BBC, ITV, C4, Sky and ABC) – and was digital producer for the (still) record-breaking global livestream of U2’s show for Google, as well as developing digital output for clients like the UK Government, PlayStation and Samsung.
As Director of Digital on the board of The Guardian Media Group’s branded content agency Seven, Dave led digital, video and M&A strategy, producing Emmy-award nominated digital work for Showtime TV, and content campaigns for the likes of McDonalds and Sainsbury’s.
More recently he spent time consulting - including branded partnerships and content strategies for Channel 4, partnerships for Three Mobile, global marketing for AI & Voice behemoth Nuance Communications and digital entertainment for Red Bull and EE.
A regular speaker and panellist across omnichannel digital marketing, innovation and culture, Dave has appeared at events like the Global Innovation Forum, MIPCOM/MIPTV and Mobile World Congress, as well as a judge for the DADI awards. Dave is also passionate about raising awareness and charitable funds for mental wellbeing through cross-industry music and technology initiatives like Listen Out.
A self-confessed eclectic music lover and gadget geek, Dave holds a first-class bachelor’s degree in English literature and language and an A.K.C qualification in Philosophy & Religion, both from Kings College London. Dave lives in Greater London with his wife and 4 children.×
GM of Enterprise Business Development
TJ Ceballos is the GM of Enterprise Business Development for The Trade Desk. In his role, he is responsible for establishing partnerships with new strategic enterprise clients across various industries. This involves consulting with partners to fully utilize The Trade Desk platform and enterprise portfolio to drive growth in their business.
TJ has spent his career architecting and supporting advertising and publishing technologies that drive efficiencies. Prior to joining The Trade Desk, TJ served as the Vice President of Professional Services at Operative where he ran both the Support and Consulting Services organization. He also built the AESB, a global cloud based workflow management platform, during his tenure as Vice President of Solutions for Affinity Express.
TJ has also held technology leadership positions at The New York Daily News, ADP, Cunningham Graphics, and OneVision Inc.
He resides in Fair Haven, NJ with his wife and three children.×
VP of Cross-Device Operations
Ed Chater leads cross-device and other identity initiatives at The Trade Desk. He is responsible for ensuring the continued growth and adoption of cross-device technology across the platform. This includes helping to educate the market on the benefits of cross-device technology as well as working closely with product and engineering teams to deliver against the product roadmap.
Prior to The Trade Desk Ed was COO at Adbrain which The Trade Desk acquired in October 2017. Ed has over 15 years of digital experience having helped pioneer best practice and build multi-national businesses across search, affiliate, mobile and marketing analytics. Notable achievements include developing one of the worlds first mobile ad tracking platforms at Somo and being selected as one of Media Week's 30 under 30 in 2013.×
VP of Communications
Ian Colley serves as Vice President of Communications, where he oversees all aspects of global communications for The Trade Desk.
Prior to his current role, Ian spent more than 20 years at IBM, leading communications for a range of divisions including IBM Cloud, IBM Finance, IBM Global Services and IBM Europe. Ian began his career at two New York City communications agencies, Edward Novotny & Associates and the Weiser Walek Group, where he managed communications for clients such as Goldman Sachs, Barclays Bank, Nuveen, Club Med and COMEX.
Ian is a graduate of the London School of Economics and is based at The Trade Desk’s New York City offices.×
VP of Client Services
Kathleen Comer is Vice President of Client Services at The Trade Desk. Kathleen leads the company’s North American client services teams, including the account management and trading functions, from the company’s New York City office.
As an early employee of The Trade Desk, Kathleen spearheaded the significant growth of the account management teams, building the consistent framework and principles for the global company. Today, she is focused on setting long-term vision, direction and business objectives for the client services team. She is also heavily invested in building and empowering leaders at the company. She closely collaborates with The Trade Desk’s product development team to influence product roadmaps based on client needs. Kathleen is passionate about leveraging data-driven insights and the power of The Trade Desk’s Next Wave technology platform to deliver better planning, smarter buying and stronger performance for brands and agencies.
An industry pioneer, Kathleen is a regular speaker and is featured in media covering advertising and marketing including Adweek, The Drum, Business Insider, MediaPost and others.
Kathleen began her career in media buying at The Martin Agency and also spent time in account management at JWT New York. She is a graduate of the University of Virginia with a degree in English Literature.
VP of Enterprise Partnerships
David Danziger is the Vice President of Enterprise Partnerships at The Trade Desk, a global demand-side platform in the $5B real-time bidding industry. In his role at The Trade Desk, David leads the company's strategic partnerships for data, targeting, and measurement. His emphasis is creating relationships that increase effectiveness of The Trade Desk clients’ media buys through improved front-end targeting or back-end analytics.
David is an adtech and data industry veteran having previously served as senior director of data solutions at Merkle and director of data products at Acxiom.
David is a graduate of The University of Michigan and The University of Texas.×
VP of Innovation
As VP of Innovation, Mike Davis is in charge of designing The Trade Desk's technology leadership in the programmatic space. He is a veteran of the software industry with 15 years of experience designing and developing software systems. Mike has founded two other startups and worked for both small development shops and industry titans. His career started as an architect and senior developer at Sun Microsystems in the Connected Network Systems division and was also an architect in the Sun Java Center consulting practice. Davis came to The Trade Desk after founding his most recent start-up, Centripetal Software, a comprehensive backup solution, transfer software, and database for SAAS business users.
Before Centripetal, he was a senior technical program manager at Microsoft where he worked on .Net languages and compilers, enterprise modeling tools, and an online advertising exchange. Davis spent his last year with Microsoft working on the AdECN team, leading the technical integration efforts with demand side platforms and well as internal Microsoft ad serving and network infrastructure.×
SVP of Finance
In her role as senior vice president at The Trade Desk, Tahnil oversees various areas of finance from the company’s headquarters in Ventura, California. Tahnil has more than 18 years of experience, having begun her career in the audit practice of Arthur Andersen. She has subsequently taken on various accounting and finance roles in the technology industry.
Tahnil holds an undergraduate degree from California State Polytechnic University, Pomona.×
VP of Business Development
Jed Dederick is Vice President of Business Development for The Trade Desk, where he spearheads sales efforts in North America. As a leader on the global sales team, Jed manages and grows client relationships with some of the most sophisticated buyers in advertising.
Jed is an online advertising veteran, having previously served in digital sales and client services roles at WebMD and The Wall Street Journal.
Jed is a graduate of Connecticut College and lives in Brooklyn, New York.×
GM of Data Privacy
Brooks Dobbs is the GM of Data Privacy at The Trade Desk where he supports The Trade Desk’s ongoing efforts to be the industry leader in privacy and data protection.
Brooks has worked in digital advertising since its start in the mid-90s and worked in data privacy since the late 90s. Brooks has extensive experience with self-regulatory and standards organizations, serving as the first chairman of the industry’s leading self-regulatory body, the Network Advertising Initiative, as well as work with the World Wide Web Consortium’s standards for DNT and P3P. Brooks was previously been the CPO of Young & Rubicam Group and Phorm.
Brooks is a graduate of Lafayette College and lives in Alpharetta, GA.×
GM of Germany
Lukas Fassbender is Director of Business Development for the DACH Region at The Trade Desk, a global demand-side platform in the real-time bidding industry. In his role at The Trade Desk, Lukas helps the company expand its successful global strategy and vision to bring cutting-edge technology to the European market.
Lukas oversees The Trade Desk's rapidly growing Hamburg office to serve clients across central and southern Europe and help agencies to grow their business with the right programmatic strategy and toolset. Lukas has been working in Adtech over the past six years, having previously served as Ad Operations Lead for Eyewonder and Mediamind, as well as Agency Sales Manager for DG.
Lukas is a graduate from the International University of Applied Sciences, Bonn/ Germany.×
GM & Lead Counsel, EMEA
Dan Feldman is General Manager and Lead Counsel, EMEA at The Trade Desk where he is responsible for advising the company on international sales, supplier relationships and business operations. Dan is CIPP/Europe accredited and has extensive commercial, software, IT and data privacy law experience. Prior to joining The Trade Desk, Dan served as Legal Director, EMEA at Couchbase, Inc., a leading database platform software company. Before Couchbase, he was Senior Director, International at Rocket Fuel, Inc., a pioneering digital advertising technology company. Prior to Rocket Fuel, Dan was Senior Vice President and Head of Commercial Legal, IP, Operations and Technology Law Group, EMEA at Citibank, and has held senior positions with Associated Newspapers and Sky Television.
Dan started his legal career at Theodore Goddard after receiving his M.A. in Law from the University of Cambridge. Dan lives in London with his wife and children.×
GM of United Kingdom
As UK General Manager at The Trade Desk, Anna Forbes oversees all UK activity, growing the company’s portfolio of partnerships and ensuring that the platform continues to provide advertisers with the most cutting-edge technology to manage their campaigns.
Anna brings a wealth of experience with her to the role, having spent the last 15 years leading sales teams at innovative advertising technology companies. Before joining The Trade Desk, Anna held the role of UK Managing Director at mobile advertising analytics company Marchex, where she grew the footprint across EMEA in Sales, Marketing and Client Engagement. Prior to this, Anna served as the EMEA Sales Director at AppNexus, and as COO at Brainient (now Teads Studio).
Anna is a regular speaker at industry events with the IAB and the Digital Advertising Women’s Network. Anna has a BSc (Hons) in International Management from University of Manchester, Institute of Science and Technology.×
GM of Data Partnerships
Ashutosh Gangwar leads new data partnerships team at The Trade Desk and is responsible for forging relationships globally with the data providers. His focus is on building partnerships that maximize value for the clients and long term competiveness of the platform.
Before coming to The Trade Desk, Ashutosh was VP of Business Development at Nielsen where he headed the partnership team for the Marketing Effectiveness practice. Ashutosh brings 15 years of experience in digital media and advertising. This includes global brands such as AOL, CBS, and Nielsen.
Ashutosh received his Aerospace Engineering degree from IIT Bombay and an MBA from UCLA Anderson School of Business.×
GM of Data Partnerships
Nate Gawel, GM of Data Partnerships for The Trade Desk, oversees partnership development among industry-leading DMPs such as Salesforce, Oracle, and Nielsen, as well as for a number of our verification and measurement partners including Moat, IAS, and DoubleVerify. Through these strategic partnerships, Nate brings a number of market audience creation and identity resolution solutions to the table.
Prior to joining our team, Nate spent over 13 years as an ad-tech and data strategist for various Fortune 100 brands. After working for a short time as a trader and buyer for digital advertising platforms, Nate quickly moved into management roles due to his passion and expertise for performance marketing in the digital advertising space.
Within this same time, Nate spent 6 years at Centro, where he built a team of 60+ buyers across his paid search, paid social, and paid programmatic platforms, while honing in on operations, performance, and mentoring. This experience, in combination with his consulting expertise, make Nate a strong fit to lead The Trade desk’s relationships with our data partners.×
GM of Business Development
Josh joined The Trade Desk in 2016 and runs the East Coast business development team that partners with the world’s largest advertisers and agencies. Prior to joining The Trade Desk, Josh’s 14 years of digital media experience spanned three continents, working at Yahoo!, Microsoft, and AudienceScience in the US, Europe, and Asia. Passionate about helping large organizations build industry leading marketing capabilities, Josh has experience managing global projects with large multinationals, including the pioneering of programmatic buying in eight countries around Asia. Today, Josh advises those clients from The Trade Desk’s New York office and lives in Brooklyn with his wife and daughter.×
GM, Creative Director
Shana Hale is GM, Creative Director at The Trade Desk, where she helps drive the company’s brand expression around the world. Working with a growing team of designers, project managers, and copywriters, Shana spearheads the company’s global campaigns and ensures a consistent brand identity across all touchpoints and cross-functional teams — including product and brand marketing, events, sales, PeopleOps, and talent acquisition.
Among her achievements at The Trade Desk, Shana was responsible for producing the company’s 2016 IPO promotional presence and launching its first major 360° global campaign for The Next Wave — a suite of releases that included a brand new UI, powerful AI engine, and groundbreaking planning product. She also recently launched a major campaign touting new partnerships in China.
Prior to her role at The Trade Desk, Shana worked in a variety of creative roles in technology, media, and global real estate — most recently as Creative Director at Better Homes and Gardens, one of the largest media and publishing brands in North America.
Shana graduated from New York University’s Tisch School of the Arts, where she received her BFA in Photography and Imaging. She lives in Brooklyn with her husband and son.×
GM of Learning & Development
Meredith Hall is GM of Learning & Development at The Trade Desk, an omnichannel demand-side platform. In her role, Meredith leads curriculum development and adoption of The Trade Desk's global Trading Academy, a proprietary offering designed to produce the most skilled and knowledge media buyers in the advertising Industry.
Meredith started her career in digital advertising in 2007 at IPG’s Initiative, then moved on to sales and business development at PK4 Media, Eyeblaster/MediaMind (now Sizmek), and most recently as a Sales Director for The Trade Desk.
Meredith graduated from the University of California, Los Angeles and lives with her husband in Venice Beach, Calif.×
SVP of Asia Pacific
Matt Harty represents The Trade Desk as senior vice president of Asia Pacific. Harty has worked in online advertising in Asia since 1997, co-founding the first pan-Asian Ad Network, SpaceAsia Media, which was sold to CMGi in 2000.
Matt then co-founded Activ8, a Yield Management company (precursor to SSPs) as a JV with OutBlaze, handling global media sales for 400 websites including Mail.com and HelloKitty.
His next position was managing News Corp's .FOX Networks for APAC and MENA. From FOX, Matt moved to Omnicom's Accuen as the GM of the first APAC regional ATD. Before joining The Trade Desk, he ran the Audience Solutions business for Experian Asia.
Harty is based in Singapore.×
GM of Client Services
As GM of Client Services for the San Francisco & Mountain West regions for the Trade Desk, Izzy oversees the Trading and Account Management teams operating in San Francisco & Ventura (California) and Boulder (Colorado). The Client Services team are the guardians and stewards of client relationships and responsible for ensuring that clients have the knowledge and know-how to best use The Trade Desk to deliver on their business needs. In her role, Izzy provides strategic vision and guidance to the team to ensure the best partnerships between client and agency.
Prior to joining The Trade Desk, Izzy held senior roles within the Media Agency world, working with OMD in London and most recently running Vizeum Global’s office in Los Angeles. Izzy’s experience spans all verticals, markets and media types but she has particular experience with global entertainment brands including Disney, Sony and 20th Century Fox.
Izzy is a New Yorker by birth, a Colonial Brit by accent, a Kiwi by identity and is excited to be a new resident of the Bay Area.×
GM of Global Real Estate & Facilities
Alan Hiscocks, General Manager of Global Real Estate and Facilities at The Trade Desk, develops and executes real estate strategies that support the growth of the business, while ensuring day-to-day efficiencies through the teams that manage our various offices.
Alan maintains a strong focus on protecting The Trade Desk's brand and culture through bringing a holistic approach to the employee experience as the company continues to grow rapidly.
In direct alignment with the C-Suite, Alan builds and manages teams that support the company's vision and meet business objectives, and brings more than 20 years of experience with companies like Procore Technologies, TrueCar and Conversant to the table.×
VP of Client Development
Pat Isom is Vice President, Client Development at The Trade Desk, where he oversees strategic partnerships and executive relationships with a large advertising holding company.
Pat has more than 25 years of experience partnering with large advertising holding companies and leading a variety of Fortune 500 clients. Prior to joining The Trade Desk in 2019, Pat worked at LinkedIn and a few top digital and advertising agencies, including Razorfish, Leo Burnett, Giant Step, Agency.com, and Wells Rich Greene BDDP. He has a deep marketing background in B2C and B2B in several industries, including automotive, CPG, consumer electronics, financial services, and telco. The clients he’s led in the digital and integrated marketing space include General Motors, Ford, Toyota, Nestlé Purina, Philip Morris International, Motorola, BlackBerry, Sprint, CVS/Caremark, and Energizer.
Pat holds an MA in Applied Economics from the University of Michigan and a BS in Mathematics from Hillsdale College. He’s based in the Chicago office of The Trade Desk.
RVP of Business Development
Tom Kelly serves as The Regional Vice President of Business Development for The Western US. He is focused on new business development and providing the best level of service possible to our existing customers here at The Trade Desk.
Since 2006, Tom has spent his career dedicated DSP sales. Prior to joining The Trade Desk, Tom served as Vice President of Sales for The Western US at AOL Platforms, and as National Vice President of US Sales at Oath.×
VP and Assistant General Counsel
Julie Kleeman is Vice President and Assistant General Counsel at The Trade Desk. As a generalist, Julie is responsible for advising the company on a variety of legal issues including sales, inventory, and data negotiations, global expansion issues, marketing deals, and human resources matters. She joined The Trade Desk most recently from Undertone, a digital advertising company, where she served as Senior Counsel and was heavily involved in its sale to Perion Network Ltd.
Julie earned her J.D. from The University of Miami School of Law and her B.A. from Franklin and Marshall College. Julie is based in The Trade Desk's offices in New York City.×
SVP of Marketing
Todd Krugman currently serves as SVP of Marketing where he oversees the Brand, Creative, and Content teams at The Trade Desk. Prior to his current role, Todd served as the global team leader of the IBM business at WPP’s Ogilvy where he oversaw all aspects of the engagement including the brand, advertising, media and performance marketing disciplines.
Todd has over 22 years of global marketing expertise in advertising agencies and inhouse marketing leadership roles in New York, Tokyo, Hong Kong, Sydney and Singapore. He has worked on numerous iconic brands covering a range of categories including technology, real estate, packaged goods, financial services and transportation. Throughout his career his work has been recognized in many awards shows for its creativity and effectiveness.
Todd currently resides in New York City with his wife, two children, and their beloved French Bulldog.×
GM of Business Development - Southwest Region
Lorenzo Moreno is the GM of Business Development for the Southwest Region, overseeing the development and management of The Trade Desk’s business initiatives and sales efforts for the Los Angeles and Southwest region.
Lorenzo has worked in nearly all aspects of digital media from the sales side, with experience at ad network Tremor Video, video publisher Veoh.com, and Ad Verification company DoubleVerify, where Lorenzo was one of the first employees spearheading early adoption of verification technology in the industry, across three major agency holding companies. Prior to entering into digital media, Lorenzo held sales leadership positions at financial publisher Tradingmarkets.com, where he managed a sales group of 10 direct reports and spearheaded all sales efforts for the site.
Lorenzo is a graduate of Harvard University and is happy to be living in sunny Los Angeles, California.×
GM of Trading
Ben Mottau is GM of Trading at The Trade Desk. Ben is responsible for scaling the company’s and its partners trading capabilities across the Western US, Southeast Asia and Australia. Ben works closely with skilled clients across the region to forge best practices in programmatic advertising.
As the first business hire at The Trade Desk, Ben helped develop the company’s platform as its Director of Operations. Before that, Ben led DSP integrations and business development at AdECN, one of the world’s first digital advertising exchanges.
Ben holds a bachelor’s degree in Economics from Harvard University and lives with his wife in San Francisco.×
GM of Spain
Natalia Papiol is General Manager fort The Trade Desk in Spain, where she oversees client development and retention within the market.
She brings over 15 years of digital marketing experience to the role; before joining The Trade Desk, Natalia was Head of Digital at Mediacom.
Prior to that, she was responsible for developing Xaxis (part of GroupM) in Spain, where she executed the launch of the business and managed the team responsible for service delivery. Natalia has also held a range of digital positions at local and international networks and publishers, including Hi-media, Antevenio, and Santander Bank Group.
Natalia has a BA in Business Administration and a master's in Sales and Marketing.
From these various experiences she has gained excellent adaptation and communication skills, along with the ability to react quickly and efficiently to a fast-changing environment.
Natalia is passionate with brand strategy and always looks for disruptive ways of engaging audiences across all screens.
Natalia is based in Madrid, Spain.×
GM & Associate General Counsel
In his role at The Trade Desk, Ritesh Patel brings over a dozen years of experience advising private and public technology companies. Prior to joining The Trade Desk, Mr. Patel served as Assistant General Counsel of publicly traded companies, Ixia (a test and measurement company) and Western Digital Corporation (a digital storage and solutions company). Prior to his in-house roles, Mr. Patel worked on mergers and acquisitions, structured finance, and venture capital deals at law firms on the east and west coasts.
Mr. Patel earned his J.D. and B.A. from UCLA. He’s also a recovering accountant, having worked at PricewaterhouseCoopers and earning his CPA (inactive). Mr. Patel is based in The Trade Desk’s offices in Ventura.×
VP of Global Operations
As VP of Global Operations for The Trade Desk, James Patterson manages strategy and execution for key global operational initiatives and ensures alignment with the company’s business goals.
Prior to this global role, James was GM of the UK, significantly growing The Trade Desk’s footprint in that dynamic market by overseeing a portfolio of agencies, media teams, and aggregators at the cutting edge of digital advertising. James brings more than 12 years of digital experience to his current role – both in the advertising technology space and on the agency side, having previously led teams at Kenshoo, Havas, and Mediacom.
At The Trade Desk, James collaborates with leaders across the company and in the industry to drive growth and deepen partnerships around the world.×
VP of Product
Gruia Pitigoi-Aron is the Vice President of Product for The Trade Desk. In his role, Gruia oversees teams that are responsible for all product management, user experience, and enterprise solutions at TTD. Closely working with all internal Trade Desk business teams, engineering, clients, and partners is a common theme as they aim to ship the right product at the right time with global impact and scale.
Prior to joining the Trade Desk, Gruia spent 10 years at Microsoft as a Product Manager in various capacities, while working on Outlook.com/Hotmail, Windows Live Agents, and BizTalk Server. The general focus was always on core parts of the systems, with the largest amount of time spent scaling and managing Hotmail’s ever increasing storage infrastructure.
Gruia received his M.S. in Computer Science from the University of California: Los Angeles, and his bachelor’s degree in Computer Science for the University of California: Berkeley. He is based in the Trade Desk’s offices in San Jose, CA.×
VP of Global Brand Marketing
As Vice President, Global Brand Marketing at The Trade Desk, Jaclyn drives brand awareness and demand generation through integrated marketing campaigns, communications, events, and partnerships.
Prior to The Trade Desk, Jaclyn served as SVP of Global Marketing and Communications at Deluxe Entertainment Services Group Inc., a century-old provider of post-production and distribution services for film, TV, and commercials. She was also at the forefront of the digital evolution of the music industry during her tenure as VP of Marketing at The Orchard. While there, The Orchard became the largest supplier of digital music in the world.
After graduating from Boston University’s Film & Television program, Jaclyn launched Moonshoot Productions, a company focused on creating and using video to drive digital marketing campaigns.×
GM of Inventory Partnerships
Akhil Savani is General Manager of Inventory Partnerships at The Trade Desk. In his role, he is responsible for overseeing The Trade Desk’s global partnerships with supply side platforms.
Akhil brings fifteen years of experience in digital media. Prior to joining The Trade Desk, Akhil worked in business development and corporate development roles at NBC Universal, DivX, Redbox and Technicolor.
Akhil holds bachelor’s degrees in Business Administration and Political Science from the University of California, Berkeley, and an MBA from the Kellogg School of Management at Northwestern University. He lives with his family in Los Angeles.×
SVP of Financial Planning & Analysis
Laura Schenkein is the Senior Vice President of Financial Planning & Analysis for The Trade Desk. In her role, Laura oversees teams responsible for Corporate Development, FP&A, and Sales Operations. These teams partner with the executive team, global leaders, and external constituents to drive decision support, execute strategic analyses, and structure financial transactions.
Prior to joining The Trade Desk, Laura worked in investment banking for Barclays Capital in New York, in advisory roles for various high growth technology companies, and in management consulting for The Corporate Executive Board in London and Washington DC.
Laura earned her MBA in Finance and Management from The Wharton School at the University of Pennsylvania and her bachelor’s degree in International Relations from Tufts University. Laura is based in The Trade Desk’s offices in New York City.×
VP of Client Strategy
Alex Schneider joined The Trade Desk as a member of the founding team in 2010 and now co-leads the company's client services with a focus on the West Coast.
In his role Alex owns key client relationships and is passionate about educating clients on our technology and the ever changing ad-tech ecosystem.
Before The Trade Desk, Alex founded the Ventura Ventures Technology Center, a business incubator for high-tech start-ups. Alex is a graduate of Syracuse University and lives and works in Los Angeles and Ventura, CA.×
Amber Joi Seipel
VP of Strategic Accounts
Amber Joi Seipel is VP, Strategic Accounts at The Trade Desk, a global omnichannel demand side platform. As a leader in the sales organization, Amber helps drive the development and expansion of the company’s most important client partnerships across North America. Prior to this national role, Amber joined The Trade Desk in 2013 to lead the growth of what is now one of the company’s largest global holding company partnerships.
Amber is passionate about helping agencies and marketers evolve their digital strategy, and create better customer experiences and business outcomes through best-in-class technology.
Amber is a digital advertising veteran, having started her career on the agency side at Avenue A | Razorfish (now Razorfish.Sapient) and Digitas Health (now Publicis Health Media) before transitioning to a sales role at WebMD.
Amber holds a bachelor’s degree in Business and Marketing from Drexel University and lives in Brooklyn, NY.×
GM of South East Asia
Henry joined The Trade Desk in 2018 as the General Manager of South East Asia. In his role, Henry is responsible for leading TTDs growth strategy in the region, leading key client and partner relationships and championing TTDs unique culture and values across the business.
Henry began his career in 2006 in London working for digital agency Latitude before heading down under in 2009 to join Mitchells Communication Group’s search engine marketing division, Columbus Search in Sydney.
In 2012, following the acquisition of Mitchells by Aegis (later Dentsu Aegis Network), Henry was appointed as Managing Director of Amnet ANZ, and grew the business to more than 60 employees across Sydney, Melbourne, Brisbane, Perth and Auckland. In 2016 Henry was appointed VP Global, Product Innovation, where he was tasked with accelerating Amnet’s product ambitions across TV and OOH.×
Commercial Director and Country Manager of Japan
Tetsuya Shintani is the Commercial Director and Country Manager of Japan at The Trade Desk, a global demand-side platform in the $5B real-time bidding industry. In his role at The Trade Desk, Tetsuya has led the company’s entrance into the Japanese market, including working with leading agencies and the top six global trading desks in the region.
Tetsuya is one of the adtech veterans of Japan, and brings years of experience in marketing, business development, and advertising technology, including programmatic, search engine marketing, and more.
Before joining The Trade Desk, Tetsuya worked for Dentsu as senior manager in the digital business division.×
VP of Global Trading
Jason Shue is vice president of Global Trading of The Trade Desk, Inc., a demand-side platform that powers the desks of the world’s most advanced buyers in online advertising. As an original member of the team, Shue has played an integral role in designing and building the company’s technology offering.
In his current role, Jason leads the global trading team, which is responsible for acting in consultation with clients to maximize trading performance and media buying best practices globally. Prior to joining The Trade Desk, Shue was Director of Advertising Performance & Operations, for AdECN, the world’s first online advertising exchange acquired by Microsoft in 2007.
Shue holds a Bachelor of Science degree in marketing from California Lutheran University.×
SVP of Inventory Partnerships
Tim Sims is the Senior Vice President of Inventory Partnerships at The Trade Desk, a global advertising technology company. Tim drives the company's strategy and execution in creating cutting-edge supply-side collaborations with partners all over the world and across multiple channels including video, audio, mobile, native and display. Tim has spearheaded The Trade Desk’s Connected TV (CTV) growth, which resulted in CTV spend on The Trade Desk’s platform increasing 535 percent from Q4 2016 to Q4 2017. Tim is also influential in driving The Trade Desk’s continued global growth, with a specific focus in the Asia Pacific market.
Additionally, Tim leads The Trade Desk's industry-shaping publisher management platform, where advertisers can transact with publishers to buy premium inventory through programmatic channels.
A recognized thought leader, Tim has been quoted and published in a variety of publications, including Adweek, ZDNet, VentureBeat and MediaPost. He has spoken at conferences including Cannes Lions, DMEXCO, AdvertisingWeek, IAB’s Programmatic Symposium, and Modern Marketing Summit as well as many partner leadership events.
Tim is an advertising technology veteran, having previously served as director of business development at OpenX, and director of media at Spot Runner.
Tim is a graduate of Vanderbilt University and lives and works in New York City.×
SVP of Engineering
As Senior Vice President of Engineering, Zak Stengel leads The Trade Desk's global development team in building the industry's most expressive and highly scaled demand-side platform (DSP) for digital advertising.
Zak brings with him a long history of leadership in adtech. Before joining The Trade Desk, he led the development team for the Microsoft Advertising Exchange (formerly AdECN) and the Delivery Engine team at Microsoft Contextual Advertising, where he helped pioneer real-time bidding (RTB) technology and scale Bing advertising demand into web and mobile display.
Zak received his Master's degree in Computer Science from the University of California, Santa Barbara.×
VP of Investor Relations
Chris currently serves as Vice President, Investor Relations.
Chris brings leadership depth in a wide array of financial management functions, including investor relations, financial planning & analysis, M&A, business valuation, and corporate development. Prior to The Trade Desk, Chris was head of investor relations at Newport Corporation before its acquisition by MKS Instruments. Previously, Chris was in the finance department at International Rectifier where headed investor relations and held concurrent roles in finance and corporate development prior to its acquisition by Infineon Technologies.
An avid backcountry hiker, Chris also serves as a Director for Push It Inc., a start-up SaaS company, and a Director for a non-profit Australian Non-Governmental Organization (NGO) that is facilitating a tourism project for the East New Britain Province in Papua New Guinea by creating a partnership between federal and local government groups to build a self-sustaining and eco-friendly adventure tourism industry.
Chris holds an undergraduate degree in engineering from the University of California at Irvine and resides in Southern California with his wife and two children.×
Chief Privacy Counsel
As Chief Privacy Counsel for The Trade Desk, David leads the company’s compliance and strategic response to privacy issues around the globe.
David has extensive experience counseling technology products on consumer privacy and data protection, with a focus on sound risk management and Privacy by Design principles. Before The Trade Desk, David worked at Apple where he counseled software products such as Music, Apple Pay, and Siri, on privacy. Before that he served as the Head of Privacy at AppNexus. He has served on the Board of Directors of the Network Advertising Initiative, and has been a regular speaker at industry events.
David has a JD from the University of Maine School of Law, and a BS from the University of Maine.×
GM of Marketing & Communications for APAC
Emily Wang is GM of Marketing and Communications for the Asia Pacific region at The Trade Desk. She oversees the company’s efforts to increase brand awareness and demand via marketing campaigns, communications, content, events and partnerships across North Asia, Southeast Asia, Australia and New Zealand.
Emily began her career in digital media on the launch team of AOL.com, followed by Time Inc., the former magazine division of Time Warner, where she led key initiatives to grow digital audiences and consumer revenue across brands. She has also held senior marketing roles across industries ranging from retail/e-commerce to consumer technology and education/non-profit.
Emily is a graduate of Stanford University with a degree in Human Biology and holds an MBA from the Kellogg School of Management at Northwestern University.×
SVP of South-East Asia, Australia & New Zealand
As SVP of South-East Asia, Australia and New Zealand, Mitch manages all aspects of the company’s strategy, operations and people management in the region, based out of Singapore. He brings comprehensive experience across sales, strategy and innovation in the media and advertising industries to this role.
Mitch has been a high profile advocate of programmatic advertising and industry transformation, particularly in Australia. He is a regular commentator with AdNews, The Drum, and other media.
He was promoted to SVP, having previously led The Trade Desk in Australia and New Zealand, where he drove significant advances in revenue and market share. Mitch was also at the forefront of The Trade Desk’s efforts to drive collaborative innovation with advertising agencies through APIs.
Prior to The Trade Desk, Mitch led AOL International in Australia, where he launched the group’s platforms on the local market. He also held senior sales roles within various digital divisions of News Corp in Australia.
In addition to his role at The Trade Desk, Mitch sits on a number of high-profile industry councils, including the IAB Australia Video Council and IAB Australia Executive Technology Council. He also volunteers his time to mentor the next generation of media executives.
Mitch graduated from Macquarie University with a Bachelor degree in Commerce and Economics.×
GM of Global Services
Drew West is the General Manager of Global Services, overseeing Global Support, Business Intelligence, and Data Capture for The Trade Desk.
Since joining The Trade Desk in 2014, Drew has built The Trade Desk’s Global Support and Business Intelligence delivery capability to include follow-the-sun coverage from offices in New York, London, Sydney and our headquarters in Ventura, California. Most recently, Drew has taken on The Trade Desk's Data Capture team to expand The Trade Desk’s capabilities in providing quality, actionable data that enhances the success of our clients.
Drew lives in Ojai, California and is an avid supporter of community service initiatives related to education, shelter and housing, food and nutrition, and at-risk senior and child assistance programs.×
SVP of North Asia
Troy Yang is the Senior Vice President for The Trade Desk in North Asia. In this role, Troy oversees the business operations for Greater China, Japan and South Korea.
Troy has extensive management consulting and marketing analytics experience working directly with brands, advertisers and agencies across various industries and markets over the past 15+ years. He has helped major Fortune 500 brands formulate new product launch, market entry and pricing strategies, as well as optimizing their marketing budgets by improving their ROIs through media mix modelling.
Prior to joining The Trade Desk, Troy was with Nielsen and Analytic Partners where he held various senior leadership roles and started several successful business operations in Asia Pacific. Troy started his career at The Monitor Group (now Monitor Deloitte) in the New York before moving back to Asia.
In addition to his role at The Trade Desk, Troy is a key member of the Chinese General Chamber of Commerce (CGCC) in Hong Kong and Committee of the Chinese People’s Political Consultative Conference (CPPCC) in Shanghai.
Troy graduated from University of British Columbia with a degree in Science and focus in Statistics.×
Founder & Managing Partner, Class V Group
Lise Buyer is the founder and Managing Partner of the Class V Group, a consulting firm that advises companies on initial public offerings and other market strategies.
Previously, Ms. Buyer was the Director of Business Optimization for Google where she was one of the chief architects of the company’s innovative IPO.
Before Google, Ms. Buyer had a long career in the investment industry, including years as a buy-side investor, sell-side analyst, and as a venture capitalist. Through early 2000, she was Director of the Internet/New Media research practice for Credit Suisse First Boston. Prior to that, Ms. Buyer spent six years as an institutional investor at T. Rowe Price Associates, where she was responsible for the firms’ investments in desktop technology. She began her career on Wall Street as an analyst of both the technology and entertainment industries.
Ms. Buyer served on the board of directors for the publicly traded Greenfield Online Inc., an online survey company, until it was acquired by Microsoft.
Ms. Buyer holds a B.A. from Wellesley College and an M.B.A. from the Owen Graduate School of Management at Vanderbilt University. She is a past Trustee of the Nichols School, prior member of the TED Braintrust and a former Fellow of the Davos World Economic Forum.×
Board Member and Investor
Kate Falberg currently serves as a Board Member for multiple companies in the life sciences and technology industries and an investor.
Kate joined the board of The Trade Desk in August 2016 and currently also serves as a Director for publicly traded biotechnology companies BioMarin Pharmaceutical, Medivation, Aimmune Therapeutics and aTyr Pharma. She previously served on the boards of Halozyme Therapeutics, Ariosa Diagnostics, QLT, VISX, Fresh Del Monte and Human Genome Sciences and ESS Technology.
Earlier in her career, Kate held several CFO and Head of Strategy and Corporate Development roles in the technology and biotechnology industries including for Applied Magnetics Corporation, Amgen and, most recently, Jazz Pharmaceuticals. Kate was an early investor in AdECN and served as CFO when the company was sold to Microsoft. Kate holds a B.A. and an M.B.A. from UCLA, is a CPA (inactive) and a UCLA Certified Director.×
CEO, eValue Group
Thomas Falk is a serial entrepreneur, investor and CEO of the eValue Group, consisting of the publicly traded eValue Europe AG, the media investment bank Digital Capital Advisors and the US-based investment fund Revel Partners.
Falk is responsible for the strategic direction of the whole group and international investment strategy. The investments cover the complete digital value chain from online video and mobile advertising to rich media, adserving, targeting performance marketing and technological service companies.
Focusing on the digital media industry, the eValue group not only provides investments, but also unique value adding services, which encompass technology development, legal consulting, controlling, HR services as well as marketing and PR.
The technology providers Falk Tech and Adternity develop individual software solutions for the investments. The portfolio companies include Click District, Digital Response, VoodooVideo, StrikeAd, Own3d as well as smartclip. The latter was initiated by Falk and subsequently built into the European leader for online video.
In addition, Falk was significantly involved in growth and exit of the companies EyeWonder and United Mail Solutions. He was involved with the companies since their foundation and internationalization until the successful exit.
Previously, Falk was as President EMEA at Doublecklick acting on the highest international management level, after selling his company Falk eSolutions to the latter. He left this position when Doubleclick was acquired by Google.×
Managing Partner, Founder Collective
Eric Paley is a co-founder and Partner at Founder Collective, a seed stage venture capital fund started by a team of entrepreneurs that launched companies and led them through successful exits. These founders are focused on helping the next generation of great entrepreneurs build important and lasting companies. Eric led Founder Collective's investments into numerous companies including Uber, Cruise, Makerbot, HotelTonight, Kuvee, Bookbub, Contently, The Trade Desk and Integral Ad Science. Eric has served as an Entrepreneur-in-Residence at Harvard Business School and is a frequent contributor to Techcrunch.
Previously, Eric was the CEO and a co-founder of Brontes Technologies, a 3D imaging mass customization company, which was acquired in 2006 by 3M.
Eric was also the CEO and co-founder of Abstract Edge, a web application development and marketing company in New York.
Eric graduated Magna Cum Laude from Dartmouth College and as a Baker Scholar from the Harvard Business School.×
Caviar Lead, Square
Gokul Rajaram currently leads Caviar, Square's food ordering service, and serves on Square’s executive team. Prior to Square, he served as Product Director of Ads at Facebook, where he helped Facebook transition its advertising business to become mobile-first. Earlier in his career, Rajaram served as a Product Management Director for Google AdSense, where he helped launch the product and grow it into a substantial portion of Google’s business. Rajaram holds a bachelor’s degree in Computer Science Engineering from the Indian Institute of Technology, Kanpur, where he was awarded the President of India's Gold Medal for being class valedictorian. He also holds an M.B.A. from The Massachusetts Institute of Technology and a Master of Computer Science from the University of Texas at Austin.×
David Wells served as Netflix’s CFO for 8 years, retiring in early 2019 after nearly 15 years with the company and having served as VP of Financial Planning and Analysis prior to CFO. His responsibilities included strategic planning and a number of operating duties such as customer service, real estate, and employee technology.
Prior to joining Netflix, Mr. Wells served in progressive roles at Deloitte Consulting from 1998 to 2004 and in the non-profit world before getting his MBA. Mr. Wells joined the Board of The Trade Desk in January 2016 and private fintech TransferWise in January 2019.
Mr. Wells holds a joint MBA/MPP Magna Cum Laude from The University of Chicago and a Bachelor's Degree in Commerce from the University of Virginia.×