The internet should work for everyone – consumers, advertisers, and publishers

Advertising is more than just a commercial break

It helps publishers generate revenue to fund the content we love – like independent journalism, streaming music and podcasts, and the next wave of ad-supported TV and movies. Plus, businesses large and small rely on advertising to drive growth by reaching the right customers with more data and precision.

But that time-tested model is at risk. Why? Because an advertising ecosystem that’s increasingly controlled by just a few Big Tech platforms comes at the expense of transparency and efficiency for other market participants.

The good news? The internet belongs to all of us. So let’s make our choice be heard: Let’s choose an open internet over a web of walled gardens. Because the future of the internet matters.

Learn more about how the open internet can benefit your marketing

More from across the internet

Speed trap

“Accelerated Mobile Pages” succeeded in speeding up publishers’ mistrust of the search giant. – The Verge

DOJ sues Google, seeking to break up online advertising business

The Justice Department’s suit could have major implications for the digital ad industry. – The Wall Street Journal

Google and Meta’s advertising dominance fades as TikTok, streamers emerge

The two players in online advertising are no longer taking in the majority of U.S. digital-ad dollars. – The Wall Street Journal

Porn, piracy, fraud: what lurks inside Google’s black box ad empire

Google’s ad business hides nearly all publishers it works with and where billions of ad dollars flow. – ProPublica