The future of advertising is on the open internet

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Advertise where consumers spend most of their time online

U.K. consumers say they spend more time on the open internet than inside walled gardens – yet marketers underinvest in the open internet.

Bar chart shows percentage of where consumers spend time online vs where ad budgets are going

Source note: The Trade Desk Intelligence, April 2023.

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Open Internet Report 2024| U.K.