The Trade Desk expands Media for Humankind campaign with new video ads

Humorous ads directed by Neal Brennan showcase the Value of the Open Internet vs the Limitations of Walled Gardens

LOS ANGELES – February 25, 2020 – Global advertising technology leader, The Trade Desk, today launched its new advertising campaign, titled “As Explained By." Directed by comedian, Neal Brennan, the two short films use humor to compare the advertising limitations of walled gardens -- such as today’s popular search and social platforms -- with opportunities of the Open Internet. The ads are part of The Trade Desk’s Media For Humankind campaign, which launched in September 2019 and highlights the importance of the Open Internet for digital advertising.

The films, created by creative agency BBH New York, feature unexpected characters like a hotel manager and trick or treaters talking about why reach and objectivity matter in programmatic advertising.

“From the beginning, we have sought to develop The Trade Desk brand with a different marketing approach than most technology companies,” said Susan Vobejda, Chief Marketing Officer, The Trade Desk. “The ‘As Explained By’ short films are a fun way to make a complicated subject like programmatic advertising easier to understand. We are thrilled to bring these films to life, working with our creative partners BBH and Neal Brennan.”

The campaign will run on digital media, including Connected TV during major events such as college basketball this March. For more information about the campaign, please click here.

About The Trade Desk

The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit or follow us on Facebook, Twitter, LinkedIn and YouTube.