The Trade Desk educates marketers on turning in an A+ back-to-school media plan

Leading Global DSP Has Released a Report on How Media Buyers Can Leverage Behavioral, Contextual Targeting, Promotions and Multichannel Platforms to Reach Key Audiences During the Back-to-School Season

LOS ANGELES, CA--(Marketwired - Aug 6, 2014) - The Trade Desk, Inc. has issued a report to help marketers reach back-to-school shoppers more effectively during the late summer season. The report includes crucial insights to support programmatic marketers as they plan campaigns that bring integrated data, advanced targeting and promotional offers to target the right audiences, optimize media buys, and increase their brand lift.
The report includes extensive, proprietary shopper data and market research, as well as a checklist to help multichannel marketers and media planners strategize and deliver campaigns that make the grade this season. Readers gain insight into:

  • Targeting the right audience
  • Leveraging tax incentive programs
  • Narrowing targets by behavior
  • Expanding reach across multimedia and online platforms
  • Limiting exposure to repeat ads
  • Highlighting offers and promotions

The report also notes that back-to-school shoppers use websites, smartphones and tablets to research and buy goods, and that they are extremely likely to respond to ads featuring promotional offers and discounts. The Trade Desk advises marketers to deploy offer-based messages across multichannel platforms in order to expand reach, but cautions against overexposure to the same audiences, which can be avoided by setting frequency limits.
The Trade Desk also clues marketers into the importance of geo-targeting the more than 15 states that offer tax break incentives for back-to-school shoppers during August. Using geo-targeting to reach location-specific audiences that will benefit from government offers can help marketers educate consumers and drive purchase.
The International Council of Shopping Centers (ICSC) estimates that two thirds of households in the US do most of their back-to-school shopping in August. To see more data and tips from The Trade Desk, download the complete report at
About The Trade Desk, Inc. The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators and their advertisers best-in-class technology to manage display, social and video advertising campaigns.
The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.

Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe and Asia.