Insights Retail Media
Best practices, how-to guides, insights, and inspiration for ad pros
Showing 316-324 of 417 Results
Resources Our platform
Finding the right frequency, part 1: myth busting
Case Studies Our platform
Wyeth nurtures healthy brand growth for Illuma across Taiwan with data-driven, cost-effective campaign
Resources Connected TV
5 insights from The Trade Desk on multichannel marketing with Connected TV
Resources Omnichannel
The Trade Desk named a leader in The Forrester Wave™: Omnichannel Demand-Side Platforms, Q3 2023
Resources Data and measurement
Conversion Lift: What it is, how it works, and best practices
Insights Connected TV
The Future of TV Report: Australia
Case Studies Connected TV
Johnson & Johnson extends their care to the open internet — reaching audiences with CTV and OTT
Case Studies Retail Media
Tiger Beer brews up an outstanding, highly targeted, and cost-efficient campaign
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Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
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How to maximize the value of first-party data with Galileo
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See how global digital media publisher, Valnet, increased their revenue
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Your 3‑step guide to implementing impactful omnichannel campaigns
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How to optimize your AI marketing
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
Publishers
Instant Intelligence: 82% of consumers spend more time on properties with premium ad environments
Amid growing competition for audiences’ attention, new research shows that premium ad environments significantly extend engagement.
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