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About us Relevant advertising powers the digital world. And we help power relevant advertising. Learn more
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All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed. Browse resources and insights
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About us Relevant advertising powers the digital world. And we help power relevant advertising.

Learn more

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Our platform The leading independent DSP built for data-driven marketers.

Learn more

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Channels

Audio
CTV / OTT
Digital out-of-home
Display
Mobile
Native
Video

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Best practices, how-to guides, insights, and inspiration for ad pros

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Showing 181-189 of 486 Results

Case Studies Connected TV

Bayer Rx activates live sports on CTV to reach a niche audience

A group of ads are displayed on a wall. An ornate frame outlines and highlights a section of the ads, indicating that the ad opportunities within the frame have been selected as the most valuable opportunities.

Resources Our platform

Upgrade your inventory strategy with Blue Lists

Case Studies Publishers

Freestar sees 3x higher inventory fill-rate by integrating OpenPath

Sky Germany x The Trade Desk - Case Study Blue Graphic

Case Studies Our platform

Sky Deutschland activates first-party data in Kokai to improve audience relevance by 7x

Case Studies Connected TV

Hyatt boosts average booking rate by 335% with CTV live sports

A football sits on top of a broadcast tower with internet lines emanating out of it. The base of the broadcast tower is a TV remote.

Resources Connected TV

How to capitalise on the cultural reach of live sports in Europe

Graphic of a phone with shopping carts and button toggles to represent an article about: There are 2 kinds of personal-care shoppers. Here’s how to reach them.

Insights Omnichannel

There are 2 kinds of personal-care shoppers. Here’s how to reach them.

Purple graphic representing Reports in Kokai - The Trade Desk

Resources Our platform

New suggested report templates help you optimize campaigns faster

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Case Studies Our platform

Cashrewards reaches 7x more valuable consumers using Kokai

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Browse our videos and webinars

View transcript

Hear from ad pros on how to level up your marketing tactics

McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
Unlock item-level insights with Product Catalog
How retailers can unlock the value of item-level data with Product Catalog
Behind the research: The premium payoff
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

Retail Media

Instant Intelligence: Nearly half of Halloween shoppers start planning before October

Halloween demand may peak in October, but many consumers start planning as early as August. For advertisers, that creates a longer window to influence seasonal shopping decisions.

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