Resources Omnichannel
Best practices, how-to guides, insights, and inspiration for ad pros
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Resources Our platform
Performance Mode: Outcome-driven optimization — powered by AI
Case Studies Our platform
Campari raises a glass to a 260% boost in conversions using omnichannel optimisation
Resources Our platform
PubDesk: Helping publishers understand what buyers value
Insights Publishers
Instant Intelligence: 82% of consumers spend more time on properties with premium ad environments
Case Studies Retail Media
Magnum drives 30% incremental sales after blending weather and retail data
Resources Our platform
Streamline your deal and Sellers and Publishers 500+ targeting
Insights Data and measurement
Behind the research: The premium payoff
Case Studies Connected TV
Best Western Hotels & Resorts drives 89% incremental reach with live sports
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Rethink the art of the deal with Deal Desk
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Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
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How to maximize the value of first-party data with Galileo
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See how global digital media publisher, Valnet, increased their revenue
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Your 3‑step guide to implementing impactful omnichannel campaigns
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How to optimize your AI marketing
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
Publishers
Instant Intelligence: 82% of consumers spend more time on properties with premium ad environments
Amid growing competition for audiences’ attention, new research shows that premium ad environments significantly extend engagement.
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