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Wallet Watch 2026: Cautious consumers power the rise of ad-supported streaming
A new survey from The Trade Desk Intelligence reveals how consumer spending behavior is driving ad-supported streaming growth.
Best practices, how-to guides, insights, and inspiration for ad pros
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Case Studies Omnichannel
Caltex drives 47% more fuel-station visits with omnichannel campaign in Thailand
Resources Publishers
How news publishers can attract more advertiser demand with identity and direct supply strategies
Insights Our platform
Traders of Tomorrow: How to Maximize Your Workflow in Kokai
Insights Data and measurement
Mapping the modern patient journey
Resources Our platform
Demystify relevance with Quality Reach Index
Case Studies Data and measurement
Men’s Wearhouse proves the power of digital audio, driving a 16% lift in attributed in-store sales during campaign
Resources Our platform
New intuitive workflows are here
Resources OpenTTD
The seller’s guide to Deal Desk
Resources Our platform
Clean pipes, clear value: Why OpenPath is a win for advertisers
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
Publishers
Instant Intelligence: 82% of consumers spend more time on properties with premium ad environments
Amid growing competition for audiences’ attention, new research shows that premium ad environments significantly extend engagement.
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