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Live Webinar

Measuring the total economic impact of The Trade Desk

What business value can advertisers realize by working with The Trade Desk? Join leaders from The Trade Desk and Forrester as they break down findings from the Total Economic Impact™ study. 

Monday, September 14 
1 PM ET | 10 AM PT

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Illustration of a metronome surrounded by icons for web, mobile, video, TV, and audio ads, symbolizing synchronized omnichannel advertising.

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Return on investment (ROI)1
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Net present value (NPV)1

Independent research conducted by global research and advisory firm Forrester found that enterprise advertisers using The Trade Desk saw a 33% ROI and $15.54 million in net present value over three years — driven largely by reduced media waste and stronger performance. 

During a live webinar, Forrester analysts will unpack how and what it could mean for advertisers seeking to make more confident media investment decisions. 

You’ll walk away with a better understanding of:  

  • Where advertisers are seeing measurable business impact 

  • How improved media performance and reduced waste drive greater value 

  • What the findings mean for your media investment decisions 

  • The proven methodology behind the study 

  • + more 


Speakers:

Headshots of:

Melyssa Goldberg Senior Strategic Positioning Director, TTD

Nikhil Lai Principal Analyst, Performance Marketing, Forrester

Roger Nauth Senior Consultant, Forrester

Jordan Rost VP, Product Marketing, TTD

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Source: 1. The Total Economic Impact™ Of The Trade Desk. A Forrester Total Economic Impact study commissioned by The Trade Desk, June 2026