LOS ANGELES – October 8, 2019 (BusinessWire) – Global advertising technology leader, The Trade Desk (Nasdaq: TTD), is pleased to announce the appointment of Sandeep Swadia as the company’s first Executive Vice President, Chief Data and Trust Officer. Based in the New York office, Swadia is responsible for data strategies that will improve advertising relevance for The Trade Desk clients, while enhancing the consumer experience and improving business and consumer trust.
Swadia brings 20 years’ experience in the technology and media industries, with executive leadership roles in some of the fastest-growing companies. Most recently, he served as the Chief Executive Officer of White Ops, where he helped orchestrate and lead an industrywide overhaul in digital advertising fraud prevention. As data-driven advertising becomes a larger segment of what is expected to be a $1 trillion total advertising market by 2027, there is growing focus on how advanced technology can help improve data quality, transparency and privacy. In this new role, Swadia will work with clients, industry partners and standards groups to help address these opportunities in a way that drives trust and growth.
“We are thrilled to add Sandeep’s unique experience in the data and trust components of digital media to our executive leadership team as we continue our rapid growth,” said Jeff Green, Founder and CEO of The Trade Desk. “Sandeep will work across our business to help answer enduring question that is vexing the digital advertising industry – how do we pay for all this great digital content with relevant advertising, while protecting and enhancing the consumer experience? It’s a vital role, focused on our clients’ most pressing challenge as they drive more data-driven decisioning into their massive ad campaigns.”
"I am delighted to join The Trade Desk’s executive team at this exciting time for the company and the Internet economy," said Mr. Swadia. “Data, trust, and privacy are the most important topics of our time. As the industry’s leading independent ad-buying platform, with unparalleled engineering and development expertise, I believe The Trade Desk is perfectly positioned to drive innovation that can improve consumer's advertising experience, enhance trust in the ecosystem, and preserve the open Internet that we all love."
Swadia will report directly to CEO and Founder, Jeff Green.
About The Trade Desk
The Trade DeskTM is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.