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President & CEO, Index Exchange

Managing Director, Uplift Campaigns

COO, Flashtalking by Mediaocean

General Manager of Data Partnerships, The Trade Desk

VP Product, The Trade Desk

Chairman and CEO, InfoSum

Co-founder, CEO, Attain

GVP, strategy and business development, Oracle Advertising

SVP sales and partnerships at Experian

Executive Vice President, VAB

Executive Director, Partnerships & Business Development, S&P Global Mobility

Co-Founder & CEO, Mediavine

VP of strategy and partnerships, Intent IQ

VP of ad technology and programmatic revenue, Advance Local

SVP, Product, The Trade Desk

Chief Client Officer, The Trade Desk

CEO, Founder & Chairman, The Trade Desk

Chief Revenue Officer, Snopes.com

Chief Product Officer, Experian Marketing Services

Senior Director of Content Programming and Strategy, Tubi

CEO & founder, AJL Advisory

Co-founder and CEO, ID5.io

SVP, Product Sales and Strategy, Nielsen One

partner, Bully Pulpit Interactive

Head of Brand Media, PMG

Global Solutions President, Circana

VP, General Manager; CVS Media Exchange (CMX)

VP U.K., The Trade Desk

Co-Founder and CEO, PubMatic

Research Director - Consumer Research Lead, Ampere Analysis

EVP of Business Development, iSpot.tv

CMO, Iris.tv

SVP of technology, The Trade Desk

Chief Strategy Officer, The Trade Desk

Chief Executive Officer, LiveRamp

COO, Paramount Advertising

Senior Director, European Identity, The Trade Desk

Managing Director, Exverus Media

Chief Commercial Officer, The Trade Desk

SVP of Activations and Addressability, LiveRamp

VP Inventory Development, The Trade Desk

Writers

Starting next year, Netflix plans to no longer report quarterly subscriber numbers; experts say the path forward lies in ad revenue over subscriber growth.

Netflix’s latest move shows how streaming TV is tipping toward ads

The Trade Desk's Stuart Colman shares why the world of digital advertising is bigger than the Chrome browser.

The world of digital advertising is bigger than the Chrome browser

Marketers are not surprised. Many are preparing for a post-cookie future already.

Marketers unfazed as Google delays cookie deprecation for third time

Is interoperability the key to winning the cookieless race?

The open web vs. the walled garden: Is interoperability the key to winning the cookieless race?

What’s at stake? Only the future of European media.

European broadcasters are reinventing themselves for the future of TV

Big tech is battling journalism over proposed legislation in California that would force companies like Google to pay to carry links to news articles.

Big Tech and journalism battle over proposed legislation in California

Welcome to the first Olympics in the live sports era of the streaming wars.

French advertisers eye the opportunity of a century in Paris 2024

Green media is all about delivering digital advertising more efficiently toward a carbon neutral future

What the Tech is green media?

Political media buyers need to think beyond microtargeting that simply matches the voter file and embrace a more layered approach to programmatic to reach new voters.

How political media buyers misuse programmatic

Streaming services can build audience engagement through content, leveraging machine learning and data, and by improving the advertising experience on their platforms.

Streaming platforms have attracted vast audiences. Now we need data to keep them engaged.

The distance between marketing to a consumer and their ultimate purchase is getting shorter thanks to retail media.

Delivering on customer experience demands deep data insights

Creative ad technology can help marketers both optimize campaigns and inform high-level brand strategy.

Amid cookie deprecation, we need creative signals more than ever

Ad tech innovation is fundamental to the way the open internet works, with the power to level the playing field for consumers, advertisers and publishers.

Ad tech has the power to democratize the open internet

As cookies go away, it’s not one ad tech vendor’s job to find a new solution; it must be a joint effort from the buy side to the sell side.

5 Minutes with Intent IQ’s Fabrice Beer-Gabel

Political advertising experts say there’s a lot that brands across sectors can learn from how political campaigns operate.

Taking a page out of the political playbook: What marketers can learn from 2024 presidential campaigns

Connected TV (CTV) and other digital platforms are poised to take 28 percent, or approximately $3.5 billion, of U.S. political ad spending in 2024.

U.S. political ad spend on digital projected to jump 156 percent over last presidential election year

Bully Pulpit Interactive's Mike Schneider shares his take on where innovation throughout this election cycle will be focused.

A brand marketer’s guide to victory in a U.S. presidential election year

Publishers and ad-tech platforms are making it easier for political ad buyers to reach audiences wherever they’re watching.

For political campaigns, candidates opt for an increasingly digital campaign trail

Tracing back the evolution of political advertising, from Eisenhower to Biden. Political campaigns have swung from radio ads to big data and connected TV.

For Context: The Evolution of Political Media

As political ad spending hits record highs in the U.S. for the 2022 midterm election, a new study by The Trade Desk and Morning Consult shows the impact of targeted steaming ads in battleground states.

How a surge in targeted political ads during the midterms impacted battleground states

Of the record $9 billion being spent on political ads for the midterm election, roughly $1 billion is being directed toward connected TV.

From sea to streaming sea: CTV to reach 17 percent of U.S. midterm ad spend

NBCUniversal and the Olympics are evolving with viewers. Advertisers are responding with $1.2 billion in ad commitments and counting.

The Olympics’ role in culture is evolving, and advertisers are moving with it

Record March Madness ratings is putting women’s basketball in the spotlight, and advertisers are taking notice by increasing their media spend.

March Madness just proved the power and scale of women’s sports. Advertisers are watching.

DRAX Direct streamlines access to Disney’s streaming advertising business with The Trade Desk, as advertisers increasingly lean into connected TV (CTV).

Disney streamlines access for advertisers, aiming to automate 75% of ad revenue

NBCUniversal is opening up Peacock ads to be purchased programmatically for all streamed 329 Olympic events this year.

The ‘crème de la crème’: 2024 Paris Olympics goes programmatic on Peacock

A recent survey suggests many sports fans in the U.S. care more about their favorite sport than anything else on TV, even in the offseason.

How streamers are keeping sports fans satisfied even in the offseason

Even in a year when Barbie dominated the box office, new data shows how women are still underrepresented in Hollywood, both in front of and behind the camera.

Hollywood is leaving money on the table by not marketing more movies to women

Connected TV (CTV) is picking up steam as a way to get more small, local and regional businesses to advertise, especially programmatically.

Why streamers like Disney, NBCUniversal and Paramount are courting small businesses

As retail media evolves beyond retail networks, many in the audio industry see an opportunity to strike a harmonious relationship that could benefit both parties.

Audio and retail are getting in tune with one another

Measurement is becoming a bigger factor in the upfronts as networks’ authenticated ad space matches up with retailers’ verified buyers.

Retail data is entering the upfronts as measurement gets more important

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

More and more people are engaging with sports around the world, and brands can capitalize on these fans’ newfound interest.

It’s not just Swifties: There are more sports fans, and brands see a way to score

Advertisers lean on first-party data, retail data, shoppable ads and more to earn a spot on Christmas wish lists.

First-party and retail data will be tested this holiday season as cookie sunsetting approaches

From connected TV to digital out-of-home to audio, DTC brands are finding new ways to reach their customers.

DTC brands increasingly see the advertising opportunity on the open internet

Marketers are zeroing in on Gen Z this holiday shopping season, as Adobe estimates record discounts and spending on smartphones.

2023’s top holiday shopping trends: Record discounts, mobile spending, and the Gen Z effect

Advertisers felt ‘March Madness’ after the intense demand for women’s basketball. We're breaking down why the game is breaking through.

Advertisers are taking notice of the power and scale of women’s sports after March Madness

Advertisers take notice of the power and scale of women’s sports after March Madness

On this edition of The Current Report, we're joined by Brian Mandelbaum, CEO of Attain, to discuss how Attain is harnessing commerce data.

How quality commerce data is changing the landscape for advertisers

As 2023 marked a year of brands hitting the big screen, brands are seeing the value in streaming partnerships that subvert traditional advertising

Why brand-funded shows are getting bigger on streaming

In this edition of The Current Report, we dive into another way AI is changing our world.

How AI can help combat streaming indecision

Goodway Group's Mike Wolk, VP of growth and partnerships, breaks down how the media agency is building its strategy around the biggest screen in the house - the TV.

Advertisers build their strategy around the TV screen

Major League Soccer’s VP of Brand Marketing, Jesse Perl, joins The Current Podcast to discuss how young people are growing more interested in soccer.

How MLS plans to capitalize on 2026 World Cup fever

Jennifer Lewis, chief client officer at Carat Canada, joins The Current Report to explore how changing demographics in Canada influence advertisers' strategies.

Carat Canada's Jennifer Lewis on Canada's changing TV market

Andy Barr

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Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

Podcast

How streaming is transforming how we watch television.

Streaming

How marketers are adapting their strategies to societal shifts and industry trends.

Culture

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

Opinion

Premium

Everything digital marketers need to know to make their jobs easier.

Office Hours

Stories about the emerging retail media market, including the latest brand partnerships.

Retail

Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

Stay up to date

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

In this election year, discover the latest topics and trends in political marketing as a new era of digital-first advertising is emerging.

Political

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

Bite-size articles and infographics featuring the latest data every marketer should know.

The Readout

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).

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