Retail Media

Fruit of the Loom taps Walmart DSP to find buyers

Product

Retail Data
Industry

Retail and e-commerce
Channel

Omnichannel

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Back-to-school season is one of the most important times for Fruit of the Loom to reach more customers. Together with their advertising agency, GSD&M, Fruit of the Loom used tools like predictive audience segments and in-flight optimization on Walmart DSP to reach new and existing customers, driving sales and return on ad spend.

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