June 18, 2015

The Total Economic Impact of The Trade Desk Platform

The Trade Desk commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential return on investment (ROI) enterprises may realize by utilizing The Trade Desk’s platform for media buying. By using The Trade Desk’s platform, the customer’s campaign outcomes were improved, leading to a better ability to meet client goals and increase customer satisfaction.