November 12, 2018

Forbes Insights: The Modern CMO

We are living in the “interesting times” of lore—as advanced technologies sweep across businesses, transforming marketing as well as the job of chief marketing officers.

To understand how CMOs create and prove the value of marketing to the enterprise, Forbes Insights teamed up with The Trade Desk and surveyed more than 200 chief marketing officers in global companies with more than $500 million in annual revenues. The survey results underscore that the demands on CMOs are evolving as the digital space changes and that aligning marketing with business goals is critical to bringing value to the organization.