Digital Upheaval: How Asia-Pacific is leading the way in emerging media consumption trends

January 29, 2018

The story of Asia’s digital media consumption habits is an important one, especially for any brand looking to tap into some of the largest consumer markets in the world. Understanding what advertising methods are viable and the cultural nuances that might affect their impact are just a few pieces to this sizable puzzle.

The Trade Desk commissioned The Economist Intelligence Unit researchers—along with experts and executives from the likes of Ogilvy, comScore, and Forrester— to uncover the opportunities and challenges that come with reaching audiences across Asia-Pacific.

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