White Papers

Digital Upheaval: How Asia-Pacific is leading the way in emerging media consumption trends

The Economist Intelligence Unit and The Trade Desk

January 2018

The story of Asia’s digital media consumption habits is an important one, especially for any brand looking to tap into some of the largest consumer markets in the world. Understanding what advertising methods are viable and the cultural nuances that might affect their impact are just a few pieces to this sizable puzzle.

The Trade Desk commissioned The Economist Intelligence Unit researchers—along with experts and executives from the likes of Ogilvy, comScore, and Forrester— to uncover the opportunities and challenges that come with reaching audiences across Asia-Pacific.

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The Total Economic Impact of The Trade Desk Platform

Forrester

June 2016

The Trade Desk commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential return on investment (ROI) enterprises may realize by utilizing The Trade Desk’s platform for media buying. By using The Trade Desk’s platform, the customer’s campaign outcomes were improved, leading to a better ability to meet client goals and increase customer satisfaction.

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Making History: Programmatic in Politics

The Trade Desk

October 2015

Though political advertising is nothing new, the digital aspect of campaigning is a growing frontier. Mother Jones reports that in 2010 digital advertising represented only 1.2% of Congressional total campaign spending. After five years of steady growth, it is estimated that 25% of the 2016 Presidential Election campaign funds will be allocated to digital media. With great budget comes great responsibility and The Trade Desk is here to help ensure you capitalize.

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The Total Economic Impact of The Trade Desk Platform

Forrester Consulting

August 2014

The Trade Desk commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential return on investment (ROI) enterprises may realize by utilizing The Trade Desk’s platform for media buying. By using The Trade Desk’s platform, the customer’s campaign outcomes were improved, leading to a better ability to meet client goals and increase customer satisfaction.

Download now