The Trade Desk Logo
  • EN
The Trade Desk icon
The Trade Desk Logo
  • EN

Unified ID 2.0 Beta and Email Based IDs

Unified ID 2.0 (UID2) Beta is an industry solution where email addresses may be used to create UID2’s. However, only hashed or hashed and encrypted version of an email address is used to perform advertising services. UID2’s will not be retained for longer than 99 days.