Record March Madness ratings is putting women’s basketball in the spotlight, and advertisers are taking notice by increasing their media spend.

March Madness just proved the power and scale of women’s sports. Advertisers are watching.

DRAX Direct streamlines access to Disney’s streaming advertising business with The Trade Desk, as advertisers increasingly lean into connected TV (CTV).

Disney streamlines access for advertisers, aiming to automate 75% of ad revenue

NBCUniversal is opening up Peacock ads to be purchased programmatically for all streamed 329 Olympic events this year.

The ‘crème de la crème’: 2024 Paris Olympics goes programmatic on Peacock

A recent survey suggests many sports fans in the U.S. care more about their favorite sport than anything else on TV, even in the offseason.

How streamers are keeping sports fans satisfied even in the offseason

Even in a year when Barbie dominated the box office, new data shows how women are still underrepresented in Hollywood, both in front of and behind the camera.

Hollywood is leaving money on the table by not marketing more movies to women

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

Some media companies are no longer keeping their content close to the vest and are sharing programming across platforms. It could create a vast opportunity for advertisers.

Why streaming platforms are loosening up on exclusive content

New streaming TV ad formats could unlock better results for brands and a positive experience for viewers.

Streaming must innovate past the 30-second ad to help unlock its true potential

During the Green Media Summit in New York last week, ad industry professionals expressed that a more sustainable future may require regulation and peer pressure.

The ad industry grapples with going green

Advertisers felt ‘March Madness’ after the intense demand for women’s basketball. We're breaking down why the game is breaking through.

Advertisers are taking notice of the power and scale of women’s sports after March Madness

Advertisers take notice of the power and scale of women’s sports after March Madness

The distance between marketing to a consumer and their ultimate purchase is getting shorter thanks to retail media.

Delivering on customer experience demands deep data insights

Creative ad technology can help marketers both optimize campaigns and inform high-level brand strategy.

Amid cookie deprecation, we need creative signals more than ever

Two of France’s biggest broadcasters to adopt alternative identifier EUID.

Streaming giants will face stiffer competition for CTV ad dollars in France

Ad tech innovation is fundamental to the way the open internet works, with the power to level the playing field for consumers, advertisers and publishers.

Ad tech has the power to democratize the open internet

Connected TV (CTV) is picking up steam as a way to get more small, local and regional businesses to advertise, especially programmatically.

Why streamers like Disney, NBCUniversal and Paramount are courting small businesses

Some ad industry forecasters just increased their projections for this year, suggesting optimism around political spend, the Olympics, CTV, and other factors.

What’s driving the rosy outlook for the U.S. ad industry this year?

Premium streaming services are showcasing their benefits for advertisers with authenticated audiences as Generative AI surges on the likes of YouTube and TikTok.

As AI junk floods YouTube and TikTok, premium content could prove its value for advertisers

Thanks to advances in AI’s analytical power, the technology has the potential to cut down browsing time for viewers on streaming platforms.

Don’t know what show to stream next? AI can help

Or, how some news publications are looking to the future by turning to advertising and niches.

The great restructuring of digital news media

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).

How Samsung Electronics Canada is 'future-proofing' its business with UID2 as cookies crumble

Political advertising experts say there’s a lot that brands across sectors can learn from how political campaigns operate.

Taking a page out of the political playbook: What marketers can learn from 2024 presidential campaigns

PepsiCo’s strategic use of decisioned buying boosts brand presence and finds success in India’s CPG marketplace.

PepsiCo boosts brand presence and finds success in India’s diverse CPG market

Programmatic advertising is helping grow revenue for podcasting, one of the fastest-growing digital channels in the U.S.

Can programmatic help podcasts find the money?

As retail media evolves beyond retail networks, many in the audio industry see an opportunity to strike a harmonious relationship that could benefit both parties.

Audio and retail are getting in tune with one another

Measurement is becoming a bigger factor in the upfronts as networks’ authenticated ad space matches up with retailers’ verified buyers.

Retail data is entering the upfronts as measurement gets more important

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

More and more people are engaging with sports around the world, and brands can capitalize on these fans’ newfound interest.

It’s not just Swifties: There are more sports fans, and brands see a way to score

Advertisers lean on first-party data, retail data, shoppable ads and more to earn a spot on Christmas wish lists.

First-party and retail data will be tested this holiday season as cookie sunsetting approaches

From connected TV to digital out-of-home to audio, DTC brands are finding new ways to reach their customers.

DTC brands increasingly see the advertising opportunity on the open internet

Marketers are zeroing in on Gen Z this holiday shopping season, as Adobe estimates record discounts and spending on smartphones.

2023’s top holiday shopping trends: Record discounts, mobile spending, and the Gen Z effect

The news and trends you need to know from the annual Festival of Creativity along the Croisette.

Cannes Coverage

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As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.