In the inaugural Quadrant Knowledge Solutions’ 2022 SPARK Matrix: Ad Tech Platform report, The Trade Desk was named a Leader, ranking highest for Customer Impact as well as Technology Excellence.
The Quadrant Ad Tech report evaluated 19 technology vendors across the advertising ecosystem on a number of factors including short-term and long- term growth opportunities, emerging technology trends, market trends, and future market outlook. The research provides information to help marketers evaluate different vendors’ capabilities, competitive differentiation, and market position.
The report calls out scalability, customization, a robust data management platform, advanced AI and analytics, and ease of use as differentiators for The Trade Desk’s demand side platform (DSP).
The report concludes, “With its customer-centric approach and sophisticated technology platform, The Trade Desk is well-positioned to expand its market share in the Ad Tech platform market.”
You can access an excerpt from Quadrant Knowledge Solutions’ SPARK Matrix: Ad Tech Platform, 2022 by clicking below.