From Bradford to Berlin, streaming trends are up

“The Hoff” could be making a comeback on CTV in Europe

In the U.K. and Germany, consumers are streaming more content than ever: more than nine in ten British TV viewers and eight in ten German TV viewers stream at least an hour of content per week, and some much more. Consistent with the findings of our U.S. report (January 2021), consumer streaming adoption is accelerating in these European markets.

Download our white paper The Future of TV Report: Consumers look to CTV across the UK and Germany for more insights into these two significant media markets.