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Streaming wars will force media companies to choose between pricey subscriptions and ads

January 6, 2020
Media Coverage

The streaming wars are poised to heat up in a big way in 2020, but that doesn’t mean consumers are jazzed to open up their wallets for them. According to The Trade Desk’s survey, nearly 60% of Americans aren’t willing to pay more than $20 a month for streaming TV, while three-quarters said they wouldn’t exceed $30.