The Trade Desk Logo
The Trade Desk icon
The Trade Desk Logo

The Future of TV Report: January 2021

January 12, 2021
Research

In 2020, the TV industry saw several years of disruption and innovation compressed into just a few short months. Nowhere was this more apparent than the television advertising arena, with a staggering 27 percent of consumers planning to cut the cord this year (up from 15 percent in 2020).

Download our white paper The Future of TV Report: The CTV Tipping Point, to dig deeper into some of our key findings and analysis.


Download The Future of TV Report: