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OMD and McDonald’s drive offline sales during Lunar New Year

January 7, 2021
Case Study

Our partnership with Gojek helped OMD and McDonald’s improve ROAS by 2638% over the course of their campaign.

Agencies like OMD know that measuring in-store sales isn’t just about counting clicks. Read our case study to learn how the media agency helped the largest fast-food chain in the world drive offline sales with an award-winning campaign (The Drum, MMA SMARTIES X) powered by our industry-first, online-to-offline sales measurement partnership with unicorn super app, Gojek.