Open Market - Omnichannel Real-Time Bidding

Omnichannel marketing reaches all your customers, even if they are no longer in the same place.Before the Internet, we all used to watch the same TV networks, read the same newspapers, and subscribe to a few magazines. But now, we seek out specialized content across tons of sites, apps, devices, and platforms. With omnichannel marketing, you can reach your target audience wherever it is.

Real-Time Bidding Through The Trade Desk

The Open Market is a never-ending, high stakes, competitive online auction. You can bid (in real-time) on all sorts of digital advertising space. To compete and win in this environment, you need to be armed with the right technology, service, and conflict-free expertise.

Scale

The more deals you consider, the higher the odds you’ll find the right ones. That’s where we come in. Every second, we evaluate more than five million impressions. You can rest assured you’ll find the most effective space and pay the right price for it. Plus, you’ll benefit from direct integrations with more than 70 inventory sources spanning all channels, devices, and regions.

Technology

With our unique bid factoring methodology, we offer the most advanced optimization capabilities in the digital marketplace. You can narrow your targeting by time of day, temperature, ad format, recency and more. Use your intuition to refine your targets and bids, and let the machine test your ideas. Amplify your advertising strategy by leveraging more data than you ever could before. With our powerful real time bidding advertising tools, you’re on your way to unprecedented campaign performance.