Target IP addresses through The Trade Desk
Household Extension reaches your user and their immediate circle via a shared IP address, with 2-3x reach than your standard retargeting group.
Reach a single user on one or several devices at home or in a small office setting.
As part of your prospecting budget, target new users within your retargeting pool's circle of influence.
Cost-Effective Bid Factoring
By aiming for the expanded retargeting audience, bid factors can be set to 1/2 your typical retargeting base bid.
*European clients, please contact your Account Manager for information regarding local availability.