Ad Buyers Surveyed Most Likely to Recommend The Trade Desk
Los Angeles – October 31, 2017 -- The Trade Desk, Inc. (Nasdaq: TTD), a global technology platform for buyers of advertising, earned the top Net Promoter Score for Demand Side Platforms (DSP) in the latest Programmatic Intelligence Report from Advertiser Perceptions. More than 360 ad buyers at both brands and agencies were surveyed. Buyers were more likely to recommend The Trade Desk’s DSP than any other, including offerings from well-known consumer brand names. This was the second consecutive #1 NPS® ranking for The Trade Desk in this bi-annual survey.
NPS, an index that measures the willingness of customers to recommend a company’s products or services to others, is used as a proxy for gauging the customer’s overall satisfaction with a company’s product or service and the customer’s loyalty to the brand. The Programmatic Intelligence Report includes survey results from key marketing and advertising decision makers to understand their perceptions of programmatic advertising, measuring over 60 top media brands.
"Out of the more than 20 DSPs included in the survey, the Net Promoter Score showed a tight race among four leading ad tech brands, with The Trade Desk edging ahead of the DSPs from Google, Amazon, and MediaMath,” said Kevin Mannion, Chief Strategy Officer at Advertiser Perceptions. “The Trade Desk especially shines with agencies, who from our interviews, place a high value on the support for the agency model that The Trade Desk continually demonstrates."
Sarah Warner, Managing Partner and Digital Investment Lead, Programmatic and Video and GroupM noted, "The Trade Desk is among our preferred partners because of the consistent service and support they lend to our agencies as they deliver programmatic innovation and effectiveness to their clients."
"Being an independent DSP solely focused on the buy-side helps us deliver the best results for our clients, and this ranking is further proof of that,” said Kathleen Comer, Vice President of Client Services at The Trade Desk. “Our consultative approach, coupled with our responsiveness to our clients, are keys to our better than 95 percent customer retention rate for the past 15 reported quarters.”
Click here to learn more about the Programmatic Intelligence Report from Advertiser Perceptions.
About The Trade Desk, Inc.®
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across the United States, Europe, and Asia. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, and LinkedIn.