Experienced Digital Media Executive to Accelerate Company’s Global Business Development
LOS ANGELES – May 21, 2019 (BusinessWire) – Global advertising technology leader, The Trade Desk (Nasdaq: TTD), is pleased to announce the appointment of Jonathan Carson as the company’s first Chief Revenue Officer. Based in the New York office, Carson is focused on driving the company’s revenue generation and new client acquisition strategy. In this new role, Carson is responsible for scaling The Trade Desk’s business development organization to continue the company’s rapid global growth.
Carson brings more than 20 years’ experience in the digital media industry, with executive leadership roles in fast-growth environments both in the U.S. and globally. Prior to joining The Trade Desk, he served as the Chief Revenue Officer of Vevo, where he oversaw Vevo’s global sales and marketing functions. Previously, Carson was CEO of Digital for The Nielsen Company, where he led Nielsen’s digital and mobile strategy and operations across more than 70 countries. Carson joined Nielsen when they acquired the social media analytics company, BuzzMetrics, which he co-founded and led as CEO.
“We are thrilled to add Jonathan’s deep experience in digital media to our executive leadership team as we continue our rapid growth,” said Jeff Green, Founder and CEO of The Trade Desk. “Jonathan’s focus on revenue generation and client acquisition will help us continue to gain share in the global digital advertising market, including new channels such as Connected TV, and massive emerging consumer markets, such as China.”
“I am delighted to join The Trade Desk’s executive team at this exciting time,” said Jonathan Carson, Chief Revenue Officer of The Trade Desk. “I look forward to working with Jeff and the global leadership team to build on the company’s position as the leading independent, objective ad-buying platform and to help grow our customer base amongst the world’s leading marketers and agencies.”
Carson will report directly to CEO and Founder, Jeff Green.
About The Trade Desk
The Trade DeskTM is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.