LOS ANGELES, CA--(Marketwired - Sep 8, 2014) - Jeff Green, CEO of global demand-side platform The Trade Desk, will share his vision for the future of adtech at AlwaysOn's OnMedia NYC 2014, "where Silicon Valley meets Madison Avenue," on Monday, Sept. 15 at the NASDAQ OMX in Times Square, New York. The Trade Desk was recently named to the OnMedia 2014 Top 100 Private Companies list, and Green will participate in both the CEO showcase and a panel on programmatic advertising at the one-day conference.
Green will kick off the Top Company CEO presentations at 11:45 a.m. ET, where his talk will focus on the $300B opportunity opening in the programmatic spot and forward markets as TV spend moves into digital. Green asserts that all channels of advertising will eventually be bought and sold programmatically, and will lay out that vision during his OnMedia talk.
"Already, the volume of transactions in the programmatic spot market far eclipses the volume of offline media placements bought and sold on an 'upfront' basis year-round," previewed Green. "As the programmatic spot market matures, we're pioneering enhancements that will empower buyers to conduct these transactions online, at scale. That shift presents a dramatic opportunity for marketers to seize the power of big data insights with the granularity of one-to-one audience targeting. It's a sophistication the marketing world has never seen."
In addition to his presentation, Green will also participate in a panel titled "Programmatic 2.0 - How real-time bidding will become real-time branding" at 4:30 p.m. ET. Media wishing to meet with Green while he is in New York can contact him through [email protected] For more information about The Trade Desk, or to request a demonstration of the platform, visit http://www.thetradedesk.com/contact-us/.
About the Top 100 award: The eighth annual AlwaysOn OnMedia 100 award celebrates digital media companies whose groundbreaking work is paving the way for new business models in marketing and advertising led by online and mobile technologies. Companies on this year's list are recognized for their ability to combine traditional marketing with radical new online and mobile innovations. The Top 100 companies were selected based on a set of five criteria: innovation, market potential, commercialization, stakeholder value and media buzz. As digital marketing startups and their innovative ideas continue to turn traditional strategies upside down, these new companies are well poised for growth.
About The Trade Desk, Inc. The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators and their advertisers best-in-class technology to manage display, social and video advertising campaigns. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.
Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe and Asia.