LOS ANGELES AND SAN MATEO – March 21, 2018 (BusinessWire) – Independent digital identity resolution company, Drawbridge, formally announced that it has integrated The Trade Desk’s unified ID solution as a destination within its Identity Platform. The adoption allows for Drawbridge customers to utilize the unified ID solution in their digital marketing campaigns. This is made possible by The Trade Desk offering its extensive, global cookie footprint at no cost to the digital advertising industry at large.
Adoption of the free unified ID solution allows all parties across the supply chain (SSPs, DSPs, DMPs and data providers) to utilize The Trade Desk’s cookie footprint to increase their own cookie coverage across the global independent internet. In addition, the unified ID solution allows for stronger match rates across all parties involved.
“Making identity accessible and actionable has always been at the core of our business and incorporating The Trade Desk’s unified ID solution into our platform was a logical addition,” said Haylee Adkins, VP of Strategy, Drawbridge. “We are uniquely positioned to offer a variety of activation solutions to our partners via our Identity Platform, including a number of identity spaces.”
“We applaud Drawbridge for seamlessly allowing our ID to be a tool for their partners in their campaigns,” said Ed Chater, VP of Data Partnerships, The Trade Desk. “Our goal is to offer our industry a simple, free solution to a very solvable problem that improves the open internet, and Drawbridge’s activation allows for easy distribution for their ecosystem. The widespread adoption of the unified ID solution validates our collective mission to improve the effectiveness of digital advertising.”
Drawbridge is the leader in identity resolution that helps customer-obsessed companies connect, unify, and supercharge their data to deliver unparalleled experiences with unmatched clarity. Drawbridge uses large-scale AI and machine learning technology to build democratized solutions for identity to power martech, customer experience, and security applications. Drawbridge is backed by top VCs and strategic investors, including Sequoia Capital, Kleiner Perkins, and Northgate Capital. Find out why wonder, delight, and amazement all start with Drawbridge Identity at www.drawbridge.com.
About The Trade Desk, Inc.
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, and LinkedIn.