Media Coverage

The Trade Desk on programmatic advertising

October 6, 2019

Programmatic advertising is changing the way brands market their products – and if you’re a marketer, you should at least know the basics to stay relevant. Mitch Waters, The Trade Desk’s SVP of Southeast Asia, Australia and New Zealand, talks with Singapore’s Money podcast about how programmatic advertising works and what to take note of when you are venturing into it.

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