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The Trade Desk, Inc. Welcomes Kate Falberg to Its Board of Directors

August 18, 2016

Falberg, the Former CFO of Ventura County Biotech Firm Amgen, Joins as an Independent Member

LOS ANGELES, CA — (Marketwired - Aug 18, 2016) - The Trade Desk, Inc., a global technology platform for buyers of advertising, today announced that Kate Falberg has joined its board of directors. Falberg, who began her career in technology, held the role of CFO at fellow Ventura County company Amgen and most recently served as CFO for Jazz Pharmaceuticals in Palo Alto, California. Falberg currently serves as a Board Member for biotechnology companies BioMarin, Medivation, Aimmune Therapeutics and aTyr Pharma.

I’ve known Kate for nearly 10 years, and am humbled and honored to have her join our board of directors at The Trade Desk,” said Jeff Green, CEO. “Kate’s deep experience as a company officer and a member of other high growth company boards makes her counsel invaluable. I’m delighted to be working with her again.”

I’m immensely thrilled to join Jeff and the leadership at The Trade Desk as a member on their board of directors,” Falberg said. “I first came to know Jeff when he sold AdECN to Microsoft, which was a tremendous accomplishment and a testament to his vision and stewardship of the business. It’s been a joy to watch him grow The Trade Desk over these past few years, and I’m so pleased to join him in steering the company’s global charter.”

Falberg served in several executive roles at Amgen including head of strategy and CFO from 1995 to the early 2000s, which were years of rapid growth and shareholder value creation as Amgen’s market value rose nine-fold to $75 billion. Prior to that, Ms. Falberg spent ten years with Applied Magnetics Corporation, a computer components company listed on the NYSE, with over 10,000 employees and manufacturing operations in Korea, Malaysia and Singapore. More recently, she has served as a Board Member and Audit Committee Chair for several companies, primarily in the life sciences industry.

Falberg holds a B.A. and an M.B.A. from UCLA, is a CPA (inactive), and a UCLA Certified Director.

About The Trade Desk, Inc.

The Trade Desk™ (Nasdaq: TTD) is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across the United States, Europe, and Asia.

Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe, and Asia.

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