Media Coverage

More than Half of Americans Not Willing to Pay Over $20 a Month for TV Streaming Services

January 6, 2020

Consumers are flooded with TV streaming options, but a majority Americans won’t be opening their wallets for all of them. Nearly 60 percent of Americans are not willing to pay more than $20 a month for streaming TV services, according to a new report from The Trade Desk. Brian Stempeck, Chief Strategy Officer for The Trade Desk, joined Cheddar to discuss.


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