LOS ANGELES June 17, 2015 – Ernst & Young LLP yesterday announced that Jeff Green and Dave Pickles, cofounders of The Trade Desk, Inc., a global demand-side platform in advertising’s $20B programmatic advertising industry, were named the Ernst & Young Entrepreneurs of The Year® 2015 in the Greater Los Angeles region. The award recognizes outstanding entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance, and personal commitment to their businesses and communities. Their win was announced at a special gala Tuesday, June 16 at the Beverly Hilton Hotel in Beverly Hills, Calif.
“We’ve had an incredible year, and I not only share this award with Dave, I share this with our whole team,” Green said. “We are changing the way advertising is transacted globally. We’re challenging marketers to use their data to make the ads experience better, and it’s working. Programmatic advertising has reached a tipping point, and we’re thrilled to have shaped the industry through vision and hard work. It’s an honor to be recognized.”
Pickles agrees, adding, “This award is for the team. I couldn’t be prouder of the tech we’ve built and scaled globally. We’re pushing code weekly and leading the programmatic industry into Advanced TV. We’ve preserved our incredible culture of innovation along the way, and this award is confirmation that we’ve got to keep going.”
Green and Pickles cofounded The Trade Desk in 2009, having previously worked together after Microsoft acquired Green’s first venture, digital ad exchange AdECN, in 2007. Since 2009, The Trade Desk has grown to serve clients globally from offices in the United States, Europe, and Asia.
In January, The Trade Desk was named #9 on Forbes Magazine’s list of America’s Most Promising Companies. This month, Forrester Research, Inc. named The Trade Desk as an industry Leader and named the company highest overall score in Strategy in the independent research report, “The Forrester Wave™: Demand-Side Platforms Q2 2015.”
Now in its 29th year, the Ernst & Young Entrepreneur Of The Year Program has honored the inspirational leadership of such entrepreneurs as Jeff Bezos of Amazon.com, Michael Dell of Dell Inc., Herb Kelleher of Southwest Airlines, Fred Smith of FedEx, Larry Page and Sergey Brin of Google, Richard Schulze of Best Buy, Andrew Mason of Groupon, Mindy Grossman of HSN, Inc., Reid Hoffman and Jeff Weiner of LinkedIn and many more.
CITATION: “The Forrester Wave™: Demand-Side Platforms Q2 2015. The Nine Providers That Matter Most and How They Stack Up,” Forrester Research, Inc., 2 June 2015.
About The Trade Desk, Inc.
Recently named ninth in Forbes Magazine’s Top 100 List of America’s Most Promising Companies, The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators and their advertisers best-in-class technology to manage display, social and video advertising campaigns. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.
Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe and Asia.
About Ernst & Young’s Entrepreneur Of The Year®
Ernst & Young’s Entrepreneur Of The Year is the world’s most prestigious business award for entrepreneurs. The unique award recognizes the significant contributions of entrepreneurs who inspire others with their vision, leadership and achievement.