Independent research firm recognizes The Trade Desk for top score possible in client satisfaction
LOS ANGELES, CA – (Nov. 30, 2015) – The Trade Desk, Inc., a leading demand-side platform in advertising technology’s $20 billion programmatic industry, today announced that it has been recognized as a Leader in Forrester Research, Inc.’s independent research report, “The Forrester Wave™: Video Advertising Demand-Side Platforms Q4 2015.” The report, subtitled, “The 10 Providers That Matter Most and How They Stack Up,” assessed top platforms in the space, noting that “marketers must follow consumers as they embrace digital video” (2).
“We’ve been proud to push the boundaries of video and programmatic TV, and are grateful to be cited as a Leader by Forrester Research in this important report,” said Jeff Green, CEO and founder of The Trade Desk. “As an omnichannel platform, we believe this recognition is essential validation that our technology leadership extends beyond display and well into the rapidly evolving world of digital video.”
“We were thrilled to be cited for a second time with highest score possible in client satisfaction, following on the heels of the June DSP Wave¹,” said Brian Stempeck, The Trade Desk’s Chief Client Officer. “We think this report is an essential tool for agencies and buyers as they evaluate top video DSPs, and we’re proud to be one of the vendors who lead the pack with our fellow Leaders in the category.”
Vendors in the report were evaluated based on multiple, deep criteria across three categories: Current Offering, Strategy, and Market Presence. The report notes that The Trade Desk’s digital roots show in “strength in digital video inventory, bidding engine, and in-flight optimization capabilities,” and also stating “these broad capabilities are best for ad agencies and marketers with large budgets distributed across all forms of display and video ad opportunities” (12).
CITATION: “The Forrester Wave™: Video Advertising Demand-Side Platforms Q4 2015. The 10 Providers That Matter Most and How They Stack Up,” Forrester Research, Inc., 30 November 2015.
¹“The Forrester Wave™: Video Advertising Demand-Side Platforms, Q2 2015,” Forrester Research, Inc., 3 June 2015.
About The Trade Desk, Inc.
Recently named seventh on the Deloitte Technology Fast 500™, ninth in Forbes Magazine’s Top 100 List of America’s Most Promising Companies, and #34 on the Inc. 500, The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators and their advertisers best-in-class technology to manage display, social and video advertising campaigns. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.
Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe and Asia.