In this contributed article, Matt Harty, Senior Vice President, Asia-Pacific, shares why he is expecting 2018 to be a stellar for programmatic in Asia.
Long-term economic and demographic trends in the region should reach a tipping point, which is likely to coincide nicely with shorter-term positive developments in the digital advertising ecosystem. All this to say, it’s likely to be a watershed year.
Click here to read Matt’s thoughts on three key trends driving growth, including:
- Asia rises
- Mobile takes centre stage
- Making CTV connections
It promises to be an exciting 2018 for the programmatic industry in Asia!