Media Coverage

Campaign: “Programmatic in Asia: Onwards and upwards in 2018”

December 19, 2017

In this contributed article, Matt Harty, Senior Vice President, Asia-Pacific, shares why he is expecting 2018 to be a stellar for programmatic in Asia.

Long-term economic and demographic trends in the region should reach a tipping point, which is likely to coincide nicely with shorter-term positive developments in the digital advertising ecosystem. All this to say, it’s likely to be a watershed year.

Click here to read Matt’s thoughts on three key trends driving growth, including:

  • Asia rises
  • Mobile takes centre stage
  • Making CTV connections

It promises to be an exciting 2018 for the programmatic industry in Asia!