YieldOne becomes first Japan-based SSP to adopt The Trade Desk's Unified ID Solution

TOKYO AND LOS ANGELES – June 13 2019 – Platform One announced that it has integrated The Trade Desk’s unified ID solution into their own SSP, YIELDONE, one of the largest SSPs in Japan. The unified ID solution allows for increased coverage, more relevant advertising and faster load times, which benefit all parties from advertisers to consumers.

Adoption of the free unified ID solution allows all parties across the supply chain (SSPs, DSPs, DMPs and data providers) to utilize The Trade Desk’s cookie footprint to increase their own cookie coverage across the global independent internet.

“The Internet requires support and matching from all global partners, so we are excited to see Platform One bring our unified ID solution via YIELDONE to their users,” said Troy Yang, Senior Vice President of North Asia, The Trade Desk. “It is our goal to see unified ID solution adopted globally by all of our partners to create a better internet experience for consumers. Adoption by our partners validates the mission to improve the effectiveness of digital advertising.”

For more information, please visit the unified ID solution site.

About Platform One Inc.

Executive: Naoki Toyofuku, President

Address: Yebisu Garden Place Tower 33F 4-20-3 Ebisu, Shibuya-ku Tokyo, Japan

Established: February 2011

Business Description: Digital Advertising Trading Platform development / operation etc.

URL: http://www.platform-one.co.jp/

About The Trade Desk

The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.