Publicis Groupe Signs On to Use Unified ID 2.0 as Alternative to Cookies
Global advertising conglomerate Publicis Groupe SA announces a new partnership with The Trade Desk meant to help marketers prepare for big changes in the digital ecosystem with the deprecation of third-party cookies.
Owned by Publicis, Epsilon and its Core ID will be interoperable with Unified ID 2.0. In addition, The Trade Desk will be the exclusive third-party demand-side platform for Epsilon's Core ID.
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