Factual adopts The Trade Desk’s Unified ID Solution
LOS ANGELES– April 18, 2018 – Location data company, Factual, has incorporated The Trade Desk’s unified ID solution into their measurement suite, including Factual’s new Measurement Intelligence product, which launched today. The unified ID solution will be part of Factual’s measurement pixel and aims to improve match rates across the industry chain.
Adoption of the free unified ID solution allows all parties across the supply chain (SSPs, DSPs, DMPs and data providers) to utilize The Trade Desk’s cookie footprint to increase their own cookie coverage across the global independent internet.
“Integrating the unified ID solution, Factual’s new Measurement Intelligence product will give marketers and advertisers the ability to consistently, reliably, and accurately measure success,” said Kevin Reilly, Head of Measurement, Factual. “The unified ID solution is widely available and ensures that we’re able to measure campaigns and deliver insights on campaigns run on various platforms throughout the advertising ecosystem.”
“Identifiers tied to measurement is a core pillar of our industry, and Factual’s adoption of the unified ID solution into their Measurement Intelligence product supports the importance of the initiative, and will lead to improved reporting insights” said Ed Chater, VP of Data Partnerships, The Trade Desk. “We are ecstatic for Factual’s participation and the larger industry’s commitment to ID solutions. The continued widespread adoption of the unified ID solution validates our collective mission to improve the effectiveness of digital advertising.”
Factual is the location data company the world’s most valuable brands and technology companies trust to understand and intelligently grow their businesses. We help product and engineering teams, marketers and data analysts build the best digital products, deliver more impactful marketing and transform their businesses with the most accurate and comprehensive data on places and people worldwide. Factual’s customers include Amazon, Apple, Google, Facebook and Microsoft. For more information, visit www.factual.com, read our blog and follow us on Twitter or LinkedIn.
About The Trade Desk, Inc.
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, and LinkedIn.