AdAge Ad Lib podcast: The Trade Desk's Chief Client Officer on AT&T's AppNexus deal and the future of TV
In this episode of the Ad Lib podcast, Brian Braiker speaks with Brian Stempeck, Chief Client Officer of The Trade Desk, the demand side programmatic ad buying platform that generated $85.7 million in revenue during the first quarter of 2018, a 61 percent jump from the same period last year.
Brian shares that "Programmatic is growing up a little bit. Five years ago it was a tiny part of every marketer's budget and they didn't really pay attention to it. Now it's becoming the way they buy most digital and it's becoming the way they buy TV as well."
The Trade Desk was founded with the goal of helping the biggest buyers know what they are buying. Unlike Google, Facebook, and Amazon, which boast "walled garden" ad platforms, The Trade Desk is uniquely positioned as an independent platform that supports ad agencies instead of disrupting them.
As this week's guest on the Ad Lib podcast, Brian helps translate the jargon of the industry and parse the challenges and opportunities around things like cross-device targeting and leveraging data, specifically as it pertains to Connected TV.
Brian discuses Connected TV, going toe-to-toe with Google, what GDPR means for the future of ad tech consolidation, and what this week's AT&T acquisition of AppNexus means for the industry.